Disney unveils first-ever Middle East theme park on Yas Island

Abu Dhabi – In a landmark moment for the entertainment and tourism sectors, The Walt Disney Company, in partnership with Miral, has announced the first-ever Disney theme park resort in the Middle East, to be located on Yas Island, Abu Dhabi. 

The launch was powered by all-star agency collaborations including Momentum Dubai, Initiative MENAT, Weber Shandwick MENAT and HQWS. The campaign combined immersive storytelling, strategic media planning and dazzling live events, including a 9,000-drone show and performances by global artists.

Set to be authentically Disney and distinctly Emirati, the waterfront resort underscores the UAE’s growing stature as a global cultural and tourism hub, and marks Disney’s seventh theme park destination worldwide. 

Explore our Arabian Travel Market 2025 event recap on the UAE’s rise as a global entertainment hub, alongside our coverage of SXSW 2025: The Continuum of Experience, to see how the concept of world-building is evolving beyond entertainment, shaping the future of brand and consumer relationships.