US – Launching in August 2025, The Wizard of Oz at the Sphere will transform the 1939 classic into an immersive spectacle using cutting-edge generative AI. Set inside Las Vegas’ colossal Sphere venue, the re-imagined film will envelop its 17,600-seat audience in a 16K resolution, 160,000-square-feet visual experience.
The project unites Google DeepMind, Google Cloud, Sphere Studios, Magnopus and Warner Bros Discovery, using AI models Veo, Imagen and Gemini to upscale footage, outpaint missing frames and generate performances – all without adding new dialogue or music.
‘We’re working with Sphere Studios, Magnopus and visual effects artists around the world, alongside our AI models, to effectively bring the original characters and environments to life on a whole new canvas – creating an immersive entertainment experience that still respects the original in every way,’ said Buzz Hays, the global lead for entertainment industry solutions at Google Cloud, in a press release.
In our Archi-tainment report, we analysed how a new generation of transformative structures focused on next-level entertainment experiences like The Sphere are set to influence commercial, public and third spaces.
Strategic opportunity
Consider creating branded experiences that blend nostalgia, IP and cutting-edge tech. Think pop-ups or events where AI re-imagines a classic campaign, product launch or cultural moment