Mattel’s first blind Barbie doll takes a positive step forward

Global – Mattel, the renowned US toymaker, is taking a significant step towards inclusivity with the launch of its first blind Barbie doll. Available both online and in store, this new addition aims to provide representation for blind and low-vision children, fostering a sense of belonging within society.

Krista Berger, senior vice president of Barbie and global head of dolls, emphasised the broader impact of Barbie, stating, ‘We recognise that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging.’

To ensure authenticity, Mattel collaborated with the American Foundation for the Blind. The doll features details such as a white and red cane with a marshmallow tip, and an eye gaze that faces slightly up and out, reflecting the distinctive gaze of some blind individuals. The UK launch is supported by the Royal National Institute of Blind People.

This new doll is part of the Barbie Fashionistas range, which first launched in 2009 and has since expanded to include 176 dolls with nine different body types, 35 skin tones and 94 hairstyles. It even launched its first Barbie with Down’s syndrome, a case study we explored further in America Puts the New in Neurodivergence.