Stat: Americans push back against tipflation

US – Tipping fatigue is intensifying across the US, with 65% of consumers saying they are tired of tipping – up from 53% in 2023, according to Popmenu’s annual survey of 1,000 adults.  

On average, Americans report being prompted to tip 10 times a month, pushing 43% to tip less this year. Digital payment screens are a flashpoint, with 66% of respondents feeling pressured to tip when gratuity options are suggested and 64% tipping even after poor service. Guilt remains a driver: 52% tip out of sympathy for workers and 45% to avoid looking cheap. 

Restaurants remain the strongest tipping ground, with 94% of customers giving tips. Almost half (45%) add 20% or more to the bill – the highest amount since 2022. However, delivery drivers have seen generosity slide: only 23% of customers tip 20% or more, down from a 2022 peak of 32%. Notably, 61% would prefer higher menu prices over tipping altogether. 

In our New Codes of Value report, we highlighted how consumers are getting wise to ‘enshittification’ and the brands that focus on profit rather than providing value to customers.