Stat: How female style media is failing women

Global – What are women looking for in style media? Lifestyle publication Hurs, founded by Futures 100 Innovators nominee Bonnie Langedijk, has partnered with female-led research agency The Mix to uncover how media can reclaim its cultural relevance and better serve its audience.

The white paper, On Women’s Media, highlights the growing disconnection between the female press and women’s expectations. Publications are weighing women down instead of uplifting them – 66% of readers feel discriminated against in the media at large, and only 21% feel positive about how content addresses women.

The study revealed that 79% of women consume style media for inspiration, but only 26% feel inspired by what they find. Only a third (33%) of readers seek content about female empowerment. Instead, women want style media to create connections and to go beyond aspiration to create community, value and growth.

Read more on how media outlets are racing to re-invent themselves for the next generation in The New News.