Bunch’s rebranding embraces vibrant veganism

UK – The vegan platform is employing bold and hyper-real design cues in its visual refresh, created by creative practice and branding studio Studio Nari. Despite the recent rise of fake meats and other alternative proteins, the rebranding avoids this angle and instead refocuses on fruit and vegetables. Its new identity is fluid and dynamic, using visuals that mimic motions like tumbling, combining and growing to reflect ‘ingredients coming together to create a dish’, says the brand.

Bunch’s updated logotype also draws inspiration from organic foods, intentionally keeping small inconsistencies throughout the lettering which lend it a textural and varied feel. As Caterina Bianchini, the founder of Studio Nari, explains: ‘We began by drawing a logotype that felt human and not overly fussy, the typographic details were secondary rather than creating lettering that felt overly designed.’

Through this redesign, Bunch demonstrates how the Vibrant Veganism design direction is evolving in line with changing consumer habits.