Playful pain relief inspired by psychedelic rock

US – Hemp wellness brand Dr Milo is responding to the gap in the market for visually appealing pain relief products. Its hero product, a topical pain relief serum, features bright red and yellow accents on an aluminium tube. Meanwhile, vibrant typography helps the serum stand out amid the clinical aesthetics of similar medical products.

Through these visual cues, the brand aims to inject a sense of joy and positivity into the realities of managing chronic pain. ‘Our target was to create a more fun pain relief tube with a 1970s vibe for the older generation while staying poppy and fun,’ says the brand. ‘Our primary stacked logo is a custom font, our wave design was inspired by an Australian psychedelic rock band and the bright red poppy brand colour was inspired by the red cross to convey healing.’

We’ve been tracking the evolution of the Pain Management Market in recent years, identifying innovations for specialist products and alternative care services.