Tastry’s AI platform uncorks wine preferences

US – The sensory sciences company is using artificial intelligence (AI) to provide retailers and wineries with personalised wine recommendations for their customers. Through a tool called Tastry Uncorked, users can take a short quiz to determine various wine preferences, such as those best paired with food or bought as bundles.

While the wine market is heavily oversaturated and often misunderstood by everyday consumers, such innovations empower retailers to market wines to shoppers in a more experimental way. ‘In retail, where Tastry began, a staggering 80% of shoppers intent on a wine purchase don't know what to buy when they reach the wine aisle,’ explains Katerina Axelsson, CEO and founder of Tastry. ‘Not only are shoppers overwhelmed with choice, most lack the knowledge to actually make a good one.’

Elsewhere, we’ve previously explored how AI Advisors can guide consumers in their personal diets. Now, these innovations are informing the wider food and beverage sectors.