Carefull lets families protect loved ones’ finances

US – Fintech company Carefull is launching a platform to support care-givers in managing the finances of ageing relatives.

The app integrates artificial intelligence (AI) to analyse the financial behaviours of ageing consumers, providing insights to family members who are supporting them with money management. By integrating transactional data with financial communication and educational content, the platform allows users to build a secure ‘circle of care’ around their relatives.

Through its platform, Carefull supports a consumer group who are often left uncatered for in the fintech sector, and aims to protect such groups from scams or money-related mistakes. ‘Senior care-giving is typically treated as a healthcare crisis or sometimes a coordination issue,’ says Todd Rovak, co-founder of Carefull, ‘but it's also the largest and most unaddressed challenge in consumer financial services – no simple tools, intelligence or protections.’

With many members of Generation X finding themselves caring for older relatives, brands like Carefull are providing solutions that allow them to support their families with new technologies. For more, read our Neo-kinship macrotrend.