Pandora’s pledge for a recycled jewellery future

Denmark – Jewellery brand Pandora is pledging to use only recycled silver and gold to make its future jewellery collections.

The fashion-led jewellery label’s commitment will see it shift entirely to recycled gold and silver instead of newly mined precious metals by 2025. According to Pandora, this change has the potential to cut carbon emissions by two thirds for silver and by more than 99% for gold during jewellery production.

The decision to use recycled precious metals follows decarbonisation targets announced by the brand in January 2020. ‘The need for sustainable business practices is only becoming more important, and companies must do their part in response to the climate crisis and the depletion of natural resources,’ says Alexander Lacik, CEO of Pandora. ‘This is a significant commitment that will be better for the environment and make our jewellery more sustainable.’

While 71% of the silver and gold in Pandora’s jewellery currently comes from recycled sources, its recycled-only future will have further benefits, helping the business reduce water usage among other environmental impacts. Its decision comes as fashion and luxury brands increasingly take a Whole-system Thinking approach to resources and operations.