Covid-19: Kickstarter doubles down on lockdown creativity

Global – Inside Voices aims to promote at-home creativity during the Covid-19 pandemic.

With the initiative, Kickstarter aims to support projects made and delivered entirely at home, providing financial help for creatives out of work. It encourages makers to launch simple digital projects such as zine PDFs, album downloads, Zoom performance invitations or poetry newsletters.

Playing on the term ‘inside voices’ – typically used to tell children to be quiet indoors – the concept provides straightforward ideas and tutorials to allow anyone to unleash their inner creative. ‘Some people are experimenting with creative work for the first time and feeling inspired by the possibilities,’ reads a statement by Kickstarter.

With isolated consumers increasingly time-rich, many are taking the opportunity to reconnect with creative activities and engage with brands that encourage life-long learning.