Covid-19: Quarantine Together is a more focused approach to dating

US – The dating app requests that users log on at 6:00pm daily to be matched with potential dates.

Launched in response to the numbers of Americans isolating during the pandemic, Quarantine Together prompts users at 6:00pm daily with a reminder to wash their hands. Once they confirm they have done so, they are matched with others in a private text message. After 20 minutes, the pair decide whether to continue their virtual connection over video chat.

Created as a way to encourage those isolating to date safely and remain connected, the app also supports frontline care workers. While the app is free, users are sent links to donate to the Frontline Responders Fund to provide healthcare workers with PPE (personal protective equipment).

With hundreds of dating apps vying for consumers’ attention, Quarantine Together is taking a more focused approach that strips back the dating process and operates on a real-time schedule. For more on how off-demand media can help to focus consumers’ attention spans, read our macrotrend The Focus Filter.