Sharewear by Visit Sweden and the Swedish Institute, Sweden Sharewear by Visit Sweden and the Swedish Institute, Sweden
Sharewear by Visit Sweden and the Swedish Institute, Sweden Sharewear by Visit Sweden and the Swedish Institute, Sweden
Sharewear by Visit Sweden and the Swedish Institute, Sweden Sharewear by Visit Sweden and the Swedish Institute, Sweden
Sharewear by Visit Sweden and the Swedish Institute, Sweden Sharewear by Visit Sweden and the Swedish Institute, Sweden

Sharing is caring

29 : 01 : 2016 Sweden : Visit Sweden : Swedish Institute

Sweden – Visit Sweden and the Swedish Institute have launched a novel fashion concept designed to curb waste and encourage sharing.

  • Anyone can borrow clothes from notable Swedish designers on the condition that they pass them on
  • Sharewear encourages people to rethink what they do with unwanted clothes and accessories

Garments including a men’s bomber jacket by Nikolaj d’Etoiles, a women’s leather bag by Filippa K and unisex jeans by Weekday are all available to borrow. All anyone has to do is ask. Each time a garment goes to a new owner he or she tags their location with a photo on Instagram using the hashtag #sharewear.

From here other people can request to wear the item in the comments section, which must be delivered cleanly and in the same condition it was borrowed. ‘Millions of tonnes of textiles are thrown away each year,’ says Visit Sweden. ‘But instead of tossing your clothes away once you’re over them, you could give your ex-clothes the chance to fall in love with someone new.’

The Big Picture

Fashion retailers from H&M to Jigsaw are finding ways to negotiate the desire for sustainability by creating a new aesthetic around recycling. Find out more in our Recycling Rebranded microtrend.

Discover More Signals & Stats
London welcomes the world’s first Museum of Youth Culture

Signals & Stats

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Visuals : Youth : Culture
Swedish insurer hacks social media algorithms with mental health anthem

Signals & Stats

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Insight : Sweden : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Signals & Stats

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Signals & Stats

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
Pedestrians are walking faster and lingering less in public spaces

Signals & Stats

Pedestrians are walking faster and lingering less in public spaces

Pedestrians in American cities are moving faster and spending less time lingering in public spaces, according to a new study from MIT’s Senseable C...
MIT : Wellness : Design
Stat: Taylor Swift’s new album movie breaks US box office

Signals & Stats

Stat: Taylor Swift’s new album movie breaks US box office

Taylor Swift’s latest project, The Official Release Party of a Showgirl, turned a listening event into a box office hit, earning £24.6m ($33m, €28....
Pop Culture : Advertising : Media
Chanel’s le19M brings Parisian craftsmanship to Tokyo

Signals & Stats

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
Healf 2025 explores the future of wellness, longevity and human potential

Signals & Stats

Healf 2025 explores the future of wellness, longevity and human potential

Held at London’s 180 Studios from 3–5 October, Healf 2025 brought together the leading voices in health and science to explore the future of w...
Global Events : Health And Fitness : Men's Health
Stat: Cognitive difficulties rising sharply among young American adults

Signals & Stats

Stat: Cognitive difficulties rising sharply among young American adults

A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Health : Wellness : US Market
Future Château launches mid-strength wines at Selfridges

Signals & Stats

Future Château launches mid-strength wines at Selfridges

Future Château, the new wine brand from author Tom Benn, is launching at Selfridges in October 2025 with a debut range of premium 5% ABV wines desi...
Drinks : Retail : Food
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN