Distilled experiments

15 : 12 : 2015 Sipsmith : Subscription Retail : Sipsmith Sipping Service

London – Gin distillery Sipsmith is delivering its most unusual experiments in flavours straight to your door.

  • The Sipsmith Sipping service is a quarterly subscription of experimentations that never make it to full production
  • Previous test flavours include Ham & Mustard Gin, Truffle Gin and Smoked Venison Gin
The Sipsmith Sipping Service, London The Sipsmith Sipping Service, London
The Sipsmith Sipping Service, London The Sipsmith Sipping Service, London
The Sipsmith Sipping Service, London The Sipsmith Sipping Service, London

Like any good distillery, Sipsmith balances production with experimentation, using downtime at the distillery between productions to trial different and often unusual flavour combinations – some delicious and others simply odd. 

There hasn’t been much space to bring these gins to the public, according to Sipsmith co-founder Sam Galsworthy. ‘The closest we’ve come to being able to share these most prodigious gins is the occasional present or at small events. It simply isn’t feasible to produce these at a level that could reach shop shelves.’

The solution? A quarterly sipping service that delivers four differently flavoured sipping gins in 90ml sample bottles to a subscriber’s home every three months. This gives them the opportunity to discover new flavours and challenge their palates.

The Big Picture

The flavours will be a surprise for subscribers, giving them the chance to discover unusual gins that aren’t available on the shelves. For more on why surprise should be introduced into your brand thinking, read our Revelation Brands macrotrend.

Discover More Signals & Stats
London welcomes the world’s first Museum of Youth Culture

Signals & Stats

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Visuals : Youth : Culture
Swedish insurer hacks social media algorithms with mental health anthem

Signals & Stats

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Insight : Sweden : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Signals & Stats

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Signals & Stats

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
Pedestrians are walking faster and lingering less in public spaces

Signals & Stats

Pedestrians are walking faster and lingering less in public spaces

Pedestrians in American cities are moving faster and spending less time lingering in public spaces, according to a new study from MIT’s Senseable C...
MIT : Wellness : Design
Stat: Taylor Swift’s new album movie breaks US box office

Signals & Stats

Stat: Taylor Swift’s new album movie breaks US box office

Taylor Swift’s latest project, The Official Release Party of a Showgirl, turned a listening event into a box office hit, earning £24.6m ($33m, €28....
Pop Culture : Advertising : Media
Chanel’s le19M brings Parisian craftsmanship to Tokyo

Signals & Stats

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
Healf 2025 explores the future of wellness, longevity and human potential

Signals & Stats

Healf 2025 explores the future of wellness, longevity and human potential

Held at London’s 180 Studios from 3–5 October, Healf 2025 brought together the leading voices in health and science to explore the future of w...
Global Events : Health And Fitness : Men's Health
Stat: Cognitive difficulties rising sharply among young American adults

Signals & Stats

Stat: Cognitive difficulties rising sharply among young American adults

A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Health : Wellness : US Market
Future Château launches mid-strength wines at Selfridges

Signals & Stats

Future Château launches mid-strength wines at Selfridges

Future Château, the new wine brand from author Tom Benn, is launching at Selfridges in October 2025 with a debut range of premium 5% ABV wines desi...
Drinks : Retail : Food
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN