New York – The Guggenheim museum has created an online exhibition that will live on even once its doors have closed.
The platform is a real-time barometer of what concerns or interests people most, and users can add to the conversation by linking to articles earning them more Cåin to invest. ‘The future is looking 193% less safe than yesterday’, reads the website, indicating that stock in Bloodless War has fallen, for example.
‘The idea for the Åzone Futures Market was to create something that would display the dynamics of the way in which technology is controlling parts of our lives,’ says Therrien. ‘It’s too direct and it’s not interpretive enough,’ he says of other attempts to introduce technology into the museum experience. ‘People can experience [the technology] at first hand, but that doesn’t give you a sense of the effect of those things.’
Visitors to the Guggenheim can see the data generated in a physical space inspired by the Bloomberg terminal. The plan next, says Therrien, is to turn the architecture over to collaborators like a blank canvas.
Museums are increasingly aware of their potency as brands with inviting consequences. Find out more in our Museum Market report.