Genes@Co-op cafe at Barneys, New York [email protected] cafe at Barneys, New York
Genes@Co-op cafe at Barneys, New York [email protected] cafe at Barneys, New York

Gene therapy: Store café a convivial experience

10 : 01 : 2012 Touchscreen : Takeaway : Augmented Retail

New York – Luxury department store Barneys New York has opened an interactive café called [email protected] in its Madison Avenue flagship store.

The café features one long table that seats 30 people. On the table’s surface is a big digital touchscreen that enables customers to read the menu, order food and browse through articles and content from the Barneys alternative luxury site The Window. The [email protected] also offers a takeaway service from a marble counter.

For more examples of how brands are augmenting their real-world retail offers with technology that makes the retail experience more social, interactive and immersive, read our Augmented Retail microtrend.

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