Gene therapy: Store café a convivial experience

The café features one long table that seats 30 people. On the table’s surface is a big digital touchscreen that enables customers to read the menu, order food and browse through articles and content from the Barneys alternative luxury site The Window. The Genes@Co-op also offers a takeaway service from a marble counter.

For more examples of how brands are augmenting their real-world retail offers with technology that makes the retail experience more social, interactive and immersive, read our Augmented Retail microtrend.