Skeletal science: Designers off on the right foot

Quayola presented an animation that referenced both the skeletal structure of the foot and the flexibility of the Nike Flyknit and Free Run trainers. Universal Everything showed interactive walls of digital threads that formed and moved in response to people standing in front of them, referencing the textile composition of the Flyknit shoe.

To read about how other brands are using digital art to captivate consumers and spread their brand message, read The Dawn of the Mega-systems macrotrend.