Global – This week’s microtrend profiles a new type of visual fetishism emerging in creative communications.
ASMR (Autonomous Sensory Meridian Response) is characterised by pleasurable tingling in response to certain sounds such as whispering. Now, new creatives are experimenting with using moving images to imitate tactility and give viewers similar sensory satisfaction.
‘The goal is for the the viewer to be able to imagine the tactile sensation from knowing the real-life experience,’ Tim Söderström, one half of the duo behind the Physlab series of animations, tells LS:N Global. Working with designer and illustrator Anny Wang, Söderström created short vignettes that depict inflated objects squeezing through tight openings, and ceramic vases being shattered in slow motion. The videos elicit a palpable, sensory satisfaction.