'branding'

Fashion brand Garzez takes pride in Venezuelan roots

Daily Signals

Fashion brand Garzez takes pride in Venezuelan roots

Founded by 29-year-old fashion designer Alejandro Garcés, Garzez is a streetwear brand that aims to promote its country of origin.
Fashion : Culture : Politics
Thought-starter: How important is the hotel gym?

Daily Signals

Thought-starter: How important is the hotel gym?

Reluctant to abandon the fitness regimes that have become such an integral part of everyday life, gym enthusiasts are seeking hospitality experienc...
Hospitality : Travel : Fitness
Thought-starter: What do consumers see in clear drinks?

Daily Signals

Thought-starter: What do consumers see in clear drinks?

Professor Charles Spence of Oxford University examines whether a lack of colour can bring success in the overcrowded drinks market.
Drinks : Health : Consumer Experience
Connecting consumers

Big Ideas

Connecting consumers

Los Angeles – Livby has launched the first live streaming shopping app.
Livby : Live Streaming : E-commerce
Chat for charity

Daily Signals

Chat for charity

New York – A new chatbot by jewellery brand Lokai uses visuals to immerse users in Ethiopia’s water crisis.
Walk With Yeshi : Facebook Messenger : Lokai
Penny Grivea: Rituals

Viewpoints

Penny Grivea: Rituals

Why a slow shopping experience can lead to retail success.
Rituals : Homeware : Cosmetics
Run for it

Big Ideas

Run for it

London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.
Pokémon Go : Geo Quests : Virgin Active
Jessi Baker: About blockchain

Viewpoints

Jessi Baker: About blockchain

Jessi Baker is demystifying the blockchain and helping improve brand trust with her start-up Provenance.
Jessi Baker : Provenance : Blockchain
Airport opportunity

Big Ideas

Airport opportunity

Global – The lure of duty-free is making the world’s airports a global retail force to be reckoned with.
Conlumino : Duty Free : Shopping
Fashion brand turns fans into investors

Big Ideas

Fashion brand turns fans into investors

Fashion brand turns fans into investors
Fifth & Pacific : Shares : Juicy Couture
Coca-Cola caps top ad with a rise in sales

Big Ideas

Coca-Cola caps top ad with a rise in sales

Coca-Cola caps top ad with a rise in sales
Coca-Cola : Beverages : Advertising
Green light for Australian organic sector

Big Ideas

Green light for Australian organic sector

Green light for Australian organic sector
Australia : Melbourne : Organic Dairy Farmers Of Australia
Lcafe

Design Directions

Lcafe

A new marketing café offers brands the chance to have new products sampled in the hope of new sales, customer feedback, and the chance for word of ...
Tracking : Lcafe : Toyko Sample Labs
Cécred champions hair as a cultural memory in first campaign

Daily Signals

Cécred champions hair as a cultural memory in first campaign

Beyoncé’s haircare brand Cécred has launched its debut campaign, A Deeper Understanding of Hair, created in partnership with Wieden+Kennedy.
Beauty : Advertising : Pop Culture & Media
Telfar’s Gifted perk is raising the bar for consumer reward programmes

Daily Signals

Telfar’s Gifted perk is raising the bar for consumer reward programmes

US fashion brand Telfar’s community-centric model is switching up the value of loyalty rewards with Gifted, a full-size shopping bag available with...
Luxury : Fashion : Retail
Perrier-Jouët’s latest campaign celebrates bubbles and blooms

Daily Signals

Perrier-Jouët’s latest campaign celebrates bubbles and blooms

Maison Perrier-Jouët’s latest campaign, Fill your World with Wonder, is an ode to flowers and the champagne producer’s close relationship with the ...
Food : Drink : Sustainability
Fabletics unveils activewear-inspired scrubs

Daily Signals

Fabletics unveils activewear-inspired scrubs

Activewear brand Fabletics is applying its expertise in performance wear in the medical apparel market.
Fashion : Health & Wellness : Society
Brand-led Immersive Travel

Viewpoints

Brand-led Immersive Travel

What’s next for rarefied, luxury travel? We speak to brand consultant Joel Bartfeld about his new travel platform, Joel Found, and the potential of...
Travel : Hospitality : Luxury
The Inkey List introduces swap-and-save service

Daily Signals

The Inkey List introduces swap-and-save service

The Inkey List has introduced Smarter Skincare, a swap-and-save service that helps customers keep up with their skincare routines while keeping cos...
Beauty : Health & Wellness : Skincare
SpaceX and GEC power intergalactic advertising

Daily Signals

SpaceX and GEC power intergalactic advertising

Planned for 2022, the CubeSat advertising satellite will feature a screen on one side, along with a selfie stick that will capture live-stream foot...
Technology : Media & Entertainment : Society
Belli Welli’s gut health snacks are also indulgent treats

Daily Signals

Belli Welli’s gut health snacks are also indulgent treats

The snack brand provides playful treats that cater for the needs of people suffering from irritable bowel syndrome (IBS) or other gut health issues.
Food : Snacks : Wellness
L'Occitane’s Hong Kong flagship store fights plastic waste

Daily Signals

L'Occitane’s Hong Kong flagship store fights plastic waste

For its latest retail location, skincare brand L'Occitane has created an eco-conscious hub that schools shoppers on sustainability to curb Hong Kon...
Retail : Sustainability : Skincare
e.l.f plays to gamers with Twitch collaboration

Daily Signals

e.l.f plays to gamers with Twitch collaboration

Cosmetics brand e.l.f is partnering with Twitch star Loserfruit (Lufu) in a new digital frontier focusing on the gaming community.
Gaming : Beauty : Marketing
Bolt Threads exchanges eco-leathers for brand expertise

Daily Signals

Bolt Threads exchanges eco-leathers for brand expertise

Fashion brands Adidas, Lululemon, Kering and Stella McCartney team up with biotechnology start-up Bolt Threads to scale up Mylo mushroom leather.
Fashion : Sustainability : Biotechnology
Showfields turns shopping into theatre

Daily Signals

Showfields turns shopping into theatre

The four-storey space curates a genre-defying shopping experience that is part retail, part immersive theatre.
Retail : Experience : Entertainment
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