LS:N Global

Communities

Ascetic Luxurians

High-minded individuals seeking meaning and fulfilment, Ascetic Luxurians are a privileged set who shun the brand fetishisation and buy-it-all thin...

London : Sydney : New York

Big Ideas

The digital evolution of neighbourhood stores

With Covid-19 bolstering spending in local stores, new platforms are emerging that digitise independent retailers and boost access for remote shopp...

Retail : Technology : Food

Communities

DIY Foodies

Raised on a healthy diet of openness, experimentation and information-sharing on the internet, DIY Foodies are bringing home the bacon.

Food : Cookery School : Trucks

Markets

Downturn Sport & Leisure

This is a time of unprecedented upheaval for the global tourism industry, according to The Future Laboratory’s Leisure and Hospitality Futures Repo...

TripAdvisor : Ecotourism : Design Hotels

Macro Trends

Redemptive Diets

Brands and consumers are uniting to build future-fit food systems that support changing social values, protect precious resources and secure supply...

Food : Drink : Society

Communities

Kindred Diners

This community is on a quest to make eating convivial, pleasurable yet thoughtful, building local communities around – and inspired by – food and d...

Food : Drink : Social

Big Ideas

London Design Festival 2013: 10 of the best

The 11th London Design festival offered a wave of new products, experiences and exhibitions from emerging designers, as well as established brands....

Established & Sons : Philippe Malouin : Silo Studio

Macro Trends

The New Sublimity

Consumers are turning away from their busy, hyper-connected, digital lifestyles and prioritising personal fulfillment and wellbeing.

Stuffocation : Spiritualism : Sublime

Macro Trends

Turbulent Teens

The more prosaic say ‘2010s’, but we’re calling the next decade the Turbulent Teens. As the climate changes, power shifts, populations increase and...

Turbulence : Teenager : Geo-political

Markets

Emerging Youth: AfroLATAM

Despite historical socio-economic disadvantages, Black Latin Americans are making themselves heard through a unique sense of unity and resilience.

Youth : Media : Workplace

Futures 100

Futures 100 Innovators: August

The eighth instalment of our Futures 100 Innovators spotlights a new generation of beauty manufacturers, African alcohol producers and circular jew...

Futures 100 Innovators : F100 : Health And Wellness

Design Directions

Psychedelia

A liberated movement of altered reality, surreal visions, and heightened optimism invites us into a trippy factional world – welcome to Psychedelia.

Netstalgia : Psychedelic : 1960's

Markets

Fertility Market: The New Cycle

Calling time on body clock stigma, a candid new conversation is taking place about fertility.

Health : Wellness : Fertility

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...

Society : Retail : Workplace

Big Ideas

Material Far Futures

From fabrics that generate power through motion to food packaging that understands its contents, the materials of tomorrow will be smarter, stron...

Material Futures : Sustainability : Far Futures

Big Ideas

Design Miami/ Basel 2013: Top 10 Galleries

The Design Miami/ Basel show this month was awash with vibrant colours. Galleries from across the world exhibited collectible luxury designs in a k...

Design : Seung-Yong Song : Nacho Carbonel

Design Directions

Future Foodscapes

Amid growing consumer demand for transparency in food, designers are approaching visual communication in new ways and challenging traditional notio...

Food And Drink : Packaging : Hospitality

Macro Trends

Post-growth Society

As our obsession with economic growth proves to be unsustainable, brands, institutions and consumers are seeking new metrics of progress.

Post-growth Society : GDP : Economics

Futures 100

Futures 100 Innovators: April

This month, we uncover the next 10 innovators to watch as part of our Futures 100 Innovators Awards, highlighting the brands, businesses and people...

Technology : Retail : Beauty

Trend Tracker

Awakening Tech

Identified by LS:N Global in 2014, the Awakening Tech macrotrend explored how consumers are negotiating their identities in a digital world and h...

Sensor Technologies : Affective Computing : Living Architecture

Trend Tracker

Bleisure

Identified by LS:N Global in 2009, Bleisure – business + leisure – refers to the increasingly blurred lines in consumers’ lives between work an...

Business : Leisure : Work

Viewpoints

The Great Concert Comeback

Between silver chrome cowboy hats and a supercharged local economy, foresight analyst Simar Deol unveils how live concerts are serving much more th...

Entertainment : Music : Media

Macro Trends

Body Temples

Bodies are back. You can’t buy the new status symbol at a store, you’ll have to sweat for it. Today’s model of fitness is no longer an unattainable...

MGM Grand Hotel : CrossFit : Zumba

Macro Trends

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...

Gen Viz : Generation Z : Visual First

Markets

Global Beauty Market: Part 2

The beauty and personal care industry has expanded to encompass an array of lucrative, previously overlooked opportunities in the male grooming, ...

Wellness : Male Grooming : Inclusive Beauty

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