LS:N Global

Macro Trends

The Great Beauty Blur

Beauty has become monotonous, influenced by powerful algorithms that entrench long-standing ideals. Its future depends on embracing complexity, fri...

Micro Trends

Innovation Debrief 2025: Sober Socials

Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...

Society : Sports & Leisure : Youth

Micro Trends

Innovation Debrief 2025: The Augmented Human

We’ve entered The Synthocene Era, a new chapter in which human intelligence is enhanced, not replaced, by machine intelligence. The next frontier i...

Technology : Health & Wellness : Fashion

Viewpoints

Black Creativity Must Move From Collabs to Ownership

Brands crave the cultural capital of Black creatives – but it’s time to move beyond collaboration. Normalising Black ownership is the next step, wr...

Advertising : Pop Culture & Media : Fashion

Communities

Gen Z Parents

Meet the Gen Z parents (born between 1997 and 2012) of Gen Alpha and Gen Beta, who are busy raising the next generation.

Youth : Home And Family : Generations

Micro Trends

Goldilocks Tech

A new era of ‘Goldilocks tech’ is prioritising a human-first approach, blending the best aspects of the ‘old’ internet with the convenience and sec...

Technology : Pop-culture & Media : Design

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...

Advertising : Technology : Youth

Daily Signals

Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Cycling apparel brand Rapha has opened its first mainland China Clubhouse in Shanghai, signalling a strategic push into one of the world’s fastest-...

Retail : Sport : Cycling

Daily Signals

Stat: Half of all service cases will be resolved by AI in two years

Artificial intelligence is rapidly reshaping customer service, with half of all service cases expected to be resolved by AI within two years, accor...

Statistic : AI : Artificial Intelligence

Daily Signals

BBH Singapore creates the country’s first legal chewing gum for more than 30 years

Creative agency BBH Singapore has developed Unthinkables, a hyper-chewy flavoured candy designed to mimic gum but made without a gum base to bypass...

Singapore : Advertising : Pop Culture & Media

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Foresight Friday : Media & Entertainment : Vintage Fashion

Daily Signals

AI billboard visualises real-time sun damage in UV awareness campaign

A new study by the British Skin Foundation reveals that 38% of Britons have already been sunburnt in 2025 – with Gen Z (35%) and Millennials (30%) ...

Advertising : Health And Wellness : Beauty

Macro Trends

Optimised Odysseys

Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised ...

Travel & Hospitality : Technology : Sports & Leisure

Micro Trends

Future Five 2026: Mobility

As electrification and the promise of autonomous vehicles and air taxi travel redefine the possibilities of future mobility, flexibility has become...

Mobility : Travel & Hospitality : Technology

Markets

Third Culture Cuisines

Fusion cuisine, from TikTok chefs to experimental menus, is becoming a bold expression of identity and cultural pride, fuelled by third-culture coo...

Food & Drink : Society : Pop-culture & Media

Viewpoints

Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...

Design : Technology : Health

Micro Trends

Millennial Parent Playdates

As Millennials embrace intentional parenthood, a new wave of playdates is blending culture, community and parenting support.

Society : Health & Wellness : Youth

Viewpoints

Tactile Touchpoints

Nathalie Valmary, founder of notebook brand Louise Carmen, talks to LS:N Global about repositioning the leather journal as a personal sanctuary of ...

Design : Pop-culture & Media : Society

Markets

Future Museums

Museums are transforming through immersive technology, sensory storytelling and community-centred programming, reshaping visitor experience and red...

Design : Pop-culture & Media : Technology

Daily Signals

A daily recap from Web Summit 2025: Circular and creator economies take centre stage

More than 70,000 attendees and 2,500 start-ups have gathered in Lisbon for Web Summit 2025, where circular innovation and the creator economy have ...

Global Events : Technology : Sustainability

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.

Youth : Culture : Museum

Daily Signals

Foresight Friday: Temi Adepoju, foresight intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern Temi Ade...

Foresight Friday : Burberry : A Level Results Day

Daily Signals

Nike and NorBlack NorWhite combine women’s sportswear with Indian craftsmanship

Nike has teamed up with Indian design studio NorBlack NorWhite to launch a bold women’s collection that blends sport, style and culture.

Fashion : Health & Wellness : Identities

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...

Sport : Gaming : Technology

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...

Sport : Fashion : Health

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