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Turning to nostalgia to normalise EVs
The electric vehicle (EV) charging network has unveiled a digital marketing campaign to demystify EVs.
Mobility
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Advertising
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Society
News
Offblak rebrands tea for a new generation
The new brand appeals to a younger generation of tea drinkers with its combination of bold packaging, unusual flavour fusions and direct-to-consume...
Drinks
:
Branding
:
Design
Big Ideas
How blockchain and virtual fashion could transform clothes ownership
Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...
Far Futures
:
Fashion
:
Augmented Reality
News
Meet our young Vietnamese luxurians
Vietnam – Vietnam is a country on the move. Its streets throng with motorbikes and cars, while a building boom is transforming the skyline of every...
Vietnam
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Vietnamese Luxurians
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Luxury
Big Ideas
Stanford psychologists have created an AI shrink
US – The Woebot chatbot uses talk therapy to treat patients.
Digital
:
Health And Wellness
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Technology
News
Lather up
Stockholm – Detergent and shoe care brand Tangent GC is expanding its remit with its first line of organic soap.
Natural Ingredients
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Tangent GC
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Gen Neutral
Design Directions
Studio AH-HA: Branding
Lisbon-based graphic design Studio AH-HA creates new visual codes for clients across multiple lifestyle sectors. Avoiding ephemeral trends ...
Studio AH-HA
:
Tetra
:
Anti-Authenticity
News
Stretched out
Shanghai – Diesel has enlisted the help of a contortionist and some clever web design to promote its new range of flexible jeans.
Diesel
:
Responsive Lookbook
:
Gen Viz
Big Ideas
SXSW Interactive 2016: Boys won’t be boys
Austin – Fewer than half of US teenagers identify as exclusively heterosexual, according to a new survey.
SXSW Interactive 2016
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Gender Fluidity
:
Neutral Culture
News
Make the running
New York – Adidas has invited some of the fitness world’s biggest influencers on a night run with a difference.
Adidas
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Ultra Boost
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Energy Running
Big Ideas
Rfrsh yourself
São Paulo – Soft drink brand Sprite and Brazilian ad agency CUBOCC’s RFRSH na Lata Snapchat campaign creates connections between fans of the fizzy ...
Sprite
:
Snapchat
:
Generation Z
News
Home-cooked heaven
Amsterdam – Pop-up kitchenless restaurant Ijburg Serveert recently served guests home-cooked meals delivered straight to their tables.
Ijburg Serveert
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Restaurant
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Urban Space Use
Viewpoints
Miriam Pettinen: Augmented Beauty
Miriam Pettinen, senior director of partnerships at Modiface explores the benefits of facial tracking technology for beauty consumers.
ModiFAce
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Augmented Reality
Viewpoints
Justin Tindall: Print advertising lives
Good print advertising needs a grander message, says Justin Tindall, group executive creative director of Leo Burnett London.
Print Advertising
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Leo Burnett London
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Intermarche
Big Ideas
Burberry will live-stream the catwalk using messaging app LINE
Burberry Prorsum will live-stream its autumn/winter 2015 fashion show via messaging app LINE.
Burberry Prorsum
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LINE
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Transmedia Futures
Big Ideas
Skype releases live translator service for video calls
Skype has launched Translator, a live video tool that can translate English into Spanish and vice versa.
Skype Translator
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Real-time Translation
:
Generation I
Viewpoints
The Future of Britain
Chris Worrell, insight director at OMD UK, on two key demographics shaping the future of Britain.
The Flat Age Society
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Just Nots
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Millennials
News
Below zero: Multi-sensory exhibition explores temperature extremes
Milan – Communications research centre Fabrica has partnered with air conditioner manufacturer Daikin to host a multi-sensory exhibition ...
Milan
:
Salone Internazionale Del Mobile
:
Multi-sensory
Big Ideas
WhatsApp is world's most popular mobile messenger
WhatsApp is world’s most popular mobile messenger
China
:
Chat Services
:
Whatsapp
Viewpoints
Omar Kholeif : Art and technology symbiosis
The White Building head of programming Omar Kholeif talks about art and technology symbiosis.
Omar Kholeif
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Art And Technology Symbiosis
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The White Building
Big Ideas
Nordstrom markets items with Pinterest tags in-store
Nordstrom markets items with Pinterest tags in-store
Social Media
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Physical Digital Retail
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In Store Social Media
News
Rough and ready: Danish design at Maison&Objet
Rough and ready: Danish design at Maison&Objet
Design
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Craftsmen
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Hand-made
Big Ideas
Car manufacturer aims at bulletproof vehicles
Car manufacturer aims at bulletproof vehicles
Bentley
:
Security
:
Bulletproof
Big Ideas
Facebook acts as brands question F-commerce
Facebook acts as brands question F-commerce
Facebook
:
F-commerce
:
Oscar De La Renta
Big Ideas
Yale activates key change in lock technology
Yale activates key change in lock technology
Yale Lock
:
Near Field Communication
:
Android
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