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Old Spice wants to entice younger consumers

The men's grooming brand has revamped its comedy campaigns as it targets Generation Z men.

Beauty : Grooming : Personal Care

News

CES 2020: This smart delivery box prevents package theft

With a rise in e-commerce theft a threat to home delivery, lock company Yale has created a secure delivery box that can safely store parcels for ho...

Retail : Technology : Delivery

News

The Interview: Liran Wizman on luxury hotels easing over-tourism

Liran Wizman, founder of Europe Hotels Private Collection and the Sir Hotels brand, discusses its Explore programme that empowers local residents a...

Hospitality : Hotels : Luxury

News

Circulose is a new fabric made with recovered cotton

Sustainable materials company Re:newcell has developed a new eco-friendly fabric made by recovering cotton from old or worn-out clothing.

Fashion : Sustainability : Material

News

Norlan translates whisky flavours into fragrance

The fragrances have been produced to complement the whisky-tasting experience.

Beauty : Drinks : Fragrance

News

Night Club is empowering night shift workers

Night shift workers across the country now have access to the latest research on sleep health.

Health : Wellness : Sleep

News

A kombucha campaign that celebrates self-expression

Health-Ade Kombucha’s latest campaign targets a new generation of health-conscious drinkers.

Drinks : Youth : Health

News

Cerebelly’s baby food is backed by neuroscience

Cerebelly offers science-based baby food that supports early childhood brain development.

Food : Drink : Youth

News

This T-shirt will biodegrade in 12 weeks

Technical apparel brand Vollebak has created a biodegradable t-shirt made entirely from plants and algae.

Fashion : Sustainability : Circular Fashion

News

Ikea designs homes with the elderly in mind

The Swedish retailer has partnered with the construction company Skansa and the Queen of Sweden’s Silviahemmet foundation to offer housing that is ...

Society : Design : Future Homes

News

OkCupid taps into Indian Millennials’ new values

The dating app has revealed its first campaign in India, which reflects changing relationship preferences among the country’s Millennials.

Dating : Culture : Advertising

News

Virtual reality is being used to treat mental health

Researchers in China are exploring virtual reality (VR) as an immersive therapy to help mental health patients overcome social anxiety.

Health : Wellness : Technology

News

Hightype creates three-dimensional typography

The new type foundry focuses on spatial typography for technologies such as VR, AR, games and visual effects.

Technology : Design : Typology

News

Wild water to be mixed with whisky

Larkfire is a brand of canned water aimed at whisky drinkers who prefer water with their Scotch.

Drink : Spirits : Water

News

ASOS launches a virtual catwalk in AR

Customers will be able to view items of clothing in augmented reality before making a purchase.

Fashion : Digital : Technology

News

Cannes Lions 2019: The representation of women is in flux

During the five-day creative festival, the forthcoming Female Future was a celebrated topic of conversation.

Female Futures : Gender

News

Eco-shoecare for conscious sneakerheads

Shoecare brand Sneaker Lab is tapping into the growth of sustainable footwear with a range of environmentally friendly cleaning products.

Fashion : Sustainability : Hype Market

News

Thought-starter: Do phygital stores still need inventory?

Brian Bolke, founder of The Conservatory, on this technology-enabled store’s strategy to assimilate the changing retail landscape.

Retail : Digital

News

Suncorp encourages teenage girls to stay in sport

Team Girls is an initiative by the insurance and banking provider in collaboration with Leo Burnett Melbourne.

Youth : Leisure : Female Futures

News

Thought-starter: Has fintech innovation become a gimmick?

If fintech wants to meet consumers’ aspirations it must create new services not just gimmicky, good-looking products rooted in traditional banking ...

Fintech

News

Universal Everything digitises luxury goods

The UK-based studio has created a series of video artworks for high-end department store The Hyundai.

Retail : Luxury : Digital

News

The internet is empowering rural populations

At IAM Weekend 19, speakers discussed the importance of rural communities and why brands should open their minds beyond Western metropolises.

Youth : Retail : Technology

News

Google’s Stadia is a multi-device gaming platform

The technology company has announced the forthcoming launch of Stadia, a brand digital gaming platform.

Gaming : ESports : Leisure

News

Thought-starter: How are consumers re-evaluating romantic love?

Foresight writer Holly Friend introduces the new tribe of consumers who are choosing to embrace singledom, polyamory and platonic love over traditi...

Travel : Home : Culture

News

Thought-starter: Are mindful influencers practicing what they preach?

Foresight writer Holly Friend investigates the rise of the mindful influencers, who tell followers to reduce their use of social media yet continue...

Influencers : Digital : Culture

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