'branding'

The brands driving a circular approach to fashion

Big Ideas

The brands driving a circular approach to fashion

With fashion industry waste set to reach 148m tons annually by 2030, brands are innovating with commercial programmes that drive a circular economy...
Fashion : Sustainability : Circular Economy
The razor redesigned for Millennials, vitamins tailored to your DNA

News

The razor redesigned for Millennials, vitamins tailored to your DNA

Nutrigene uses personal genome data to foster good gut health, Morrama creates a razor for Millennials, OOF magazine inspires new conversation on f...
Wellness : Beauty : Artifical Intelligence
MTV’s emotional visual identity and Nike feminises its classic styles

News

MTV’s emotional visual identity and Nike feminises its classic styles

Study confirms adulting now happens later in life, Amazon Go opens to the public, technology companies hold the highest consumer trust.
Retail : Media : Finance
The Financial Times puts readers in the driving seat and other stories

News

The Financial Times puts readers in the driving seat and other stories

In today’s daily digest: Sonos focuses on music’s emotional power, why genetic modification can be a good thing, the future of manufacturing and ot...
Mobility : Advertising : Food & Drink
American Apparel is relaunched with price segmentation and other stories

News

American Apparel is relaunched with price segmentation and other stories

In today’s daily digest: Lush adopts Bitcoin, Mazda revolutionises the petrol engine, how airlines are engaging Millennials and other top stories.
Retail : FinTech : VR
2015 Geneva Motor Show Review

Big Ideas

2015 Geneva Motor Show Review

Although not the largest auto show, the 2015 Geneva Motor Show is arguably the world’s most diverse and influential, playing host to car-makers f...
Geneva Motorshow : Bentley : BMW
Luxe Pack Monaco 2014: Overview

Big Ideas

Luxe Pack Monaco 2014: Overview

In its 27th year, premier luxury packaging show Luxe Pack featured more than 400 exhibitors from over 30 companies presenting the latest ideas an...
Luxe Pack : Luxe Pack Monaco : Beauty Packaging
Lucy McRae: Body Architect

Design Directions

Lucy McRae: Body Architect

Combining elements of biotechnology, beauty, life sciences and innovation, McRae crafts speculative narratives that imagine the future of our bod...
Beauty Futures : Biotech : Aesop
Cannes Lions 2014 Show Report Part 1

Big Ideas

Cannes Lions 2014 Show Report Part 1

Cannes – At the 61st annual gathering of the advertising world on the Côte d'Azur, one thing was clear: from native ads to programmatic buying, the...
Cannes Lions : Cannes Lions International Festival Of Creativity : Advertising
Decoded Fashion: Part 2

Big Ideas

Decoded Fashion: Part 2

London – Personalisation and shoppable video content were the highlight creative digital strategies discussed at the Decoded Fashion event, he...
Google : Video : Personalisation
The Download: London Fashion Week Spring/Summer 2025

Big Ideas

The Download: London Fashion Week Spring/Summer 2025

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from London Fashion Week.
London Fashion Week : Spring/Summer 2025 : Tolu Coker
Modern Burglary

Big Ideas

Modern Burglary

The cost of living crisis, surging inflation rates and a hacker mindset are turning theft into the next big retail turmoil.
Data Security : Retail Crime : Security
Sports Tourism Market

Markets

Sports Tourism Market

There’s an increasing demand for performance-enhancing and remedial holidays catering for fitness and sport enthusiasts who want professional, best...
Sports : Wellness : Entertainment
Meta-phygital Retail Market

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...
Web3 : Metaverse : Retail
New Ageing Market

Markets

New Ageing Market

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.
Beauty : Health : Wellness
Next-door Commerce

Micro Trends

Next-door Commerce

Having re-engaged with their local communities, neighbours are inspiring new retail models based on hyper-local trading and sharing of goods.
Retail : Placemaking : Local
Fashion 2030: Hacked, tracked and rationed

Big Ideas

Fashion 2030: Hacked, tracked and rationed

As fashion counts the cost of its planetary impact, we future-gaze to 2030 and posit an era when fast fashion is not only traced – it’s rationed.
Fashion : Technology : Sustainability
Retraining Sleep Market

Markets

Retraining Sleep Market

With technology affecting our ability to sleep soundly, consumers are turning to new tools to help them relearn and improve old sleeping patterns.
Health : Beauty : Wellness
The State of Luxury: Russia

Markets

The State of Luxury: Russia

Post-recession Russia’s luxury market is showing signs of recovery, bolstered by a boom in East Asian tourists and a growing focus on local craftsm...
Luxury : Fashion : Retail
Möbius Design Studio: Visual Communication

Design Directions

Möbius Design Studio: Visual Communication

As part of a new wave of design talent across the Middle East and North Africa (MENA) region, the all-female Möbius Design Studio is paving the w...
Dubai : MENA : Graphic Design
Paintbox

Design Directions

Paintbox

The New York nail salon Paintbox takes its lead from the fashion world by offering seasonal manicures inspired by runway trends.
Paintbox : New York : Nail Bar
Studio Savvy: Interior Design

Design Directions

Studio Savvy: Interior Design

The founders of Savvy balance global commercial projects with work focused on their local community.
Interactive design

Markets

Interactive design

An array of new interactive design, architecture and technology is engaging people, creating a new dialogue and means of communication and function...
Interactive Design : Decode : V&A Museum
Foresight Friday: Fiona Harkin, director of foresight

News

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Foresight : Gen X : Generation Xers
Foresight Friday: Emily Rhodes, creative foresight analyst

News

Foresight Friday: Emily Rhodes, creative foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative foresight analys...
Pop-culture & Media
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