'branding'

Thought-starter: Is the hair removal market still relevant?

News

Thought-starter: Is the hair removal market still relevant?

The conversation on hair removal is changing, from the aesthetics of men’s shaving to the way people achieve their hairless look, says foresight wr...
Beauty : Wellness : Haircare
Thought-starter: Are haircare brands borrowing from skincare?

News

Thought-starter: Are haircare brands borrowing from skincare?

Drawing on ingredients and formulations found in skincare, new products and rituals are emerging that are designed to improve scalp and hair health.
Haircare : Beauty : Wellness
Public Goods unites DTC products under one membership

News

Public Goods unites DTC products under one membership

Its customers, who pay £46 ($59, €52) a year for membership, now have access to healthy food in addition to personal care items and households goods
Lifestyle : Food : Wellness
Thought-starter: Why are the rich obsessed with the end of the world?

News

Thought-starter: Why are the rich obsessed with the end of the world?

Wealthy people are spending billions of dollars preparing for disaster. But foresight writer Holly Friend asks: why aren’t they using their wealth ...
Luxury : Food : Leisure
Thought-starter: How are Generation Z transforming Instagram?

News

Thought-starter: How are Generation Z transforming Instagram?

From finstas to meme therapy, Generation Z are turning away from selfies and using Instagram to learn, debate, support and forge new friendships.
Youth : Instagram : Media
The Interview: Dr Daniel Benkendorf on the faults of sustainability

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The Interview: Dr Daniel Benkendorf on the faults of sustainability

Understandably, sustainability remained the primary driver for change within the fashion industry as both brands and consumers questioned how and w...
Fashion : Sustainability : Ethics
This tool combats unconscious bias in recruitment

News

This tool combats unconscious bias in recruitment

Creative recruitment site The Dots has introduced a new feature to help reduce unconscious bias in the hiring process.
Digital : Workplace : Design
Highsnobiety uncovers the sneakerheads of South Africa

News

Highsnobiety uncovers the sneakerheads of South Africa

A new documentary by the online and print publication investigates Cape Town’s overlooked streetwear scene and bubble culture.
Youth : Fashion : Culture
Ikea partners with Tom Dixon to rethink urban farming

News

Ikea partners with Tom Dixon to rethink urban farming

Ikea is teasing a forthcoming urban farming project that encourages individuals in cities to grow their own food.
Food : Interiors : Future Home
Libresse unashamedly celebrates the female vulva

News

Libresse unashamedly celebrates the female vulva

A new ad by the feminine hygiene company is encouraging women and girls to feel more confident about their vulvas.
Beauty : Wellness : Advertising
Biomega’s new EV reimagines urban mobility

News

Biomega’s new EV reimagines urban mobility

Danish bicycle brand Biomega has launched its first four-wheel electric vehicle, named SIN.
Automotive : Mobility : Electric Cars
Thought-starter: Will a simple blood test shape our future diets?

News

Thought-starter: Will a simple blood test shape our future diets?

Neil Grimmer, the founder of Habit, believes brands must not cut costs at the scientific testing stage, but instead drive down prices through econo...
Food : Health : Nutrition
Thought-starter: Will climate change affect what we drink?

News

Thought-starter: Will climate change affect what we drink?

As climate change affects where ingredients are grown and consumers demand more local products, Tamara Hoogeweegen explores the brands challenging ...
Drinks : Whisky : Wine
Zip by Premier Inn is a stripped-back budget hotel

News

Zip by Premier Inn is a stripped-back budget hotel

The new hotel concept will offer travellers compact rooms for ultra-low prices.
Travel
Ogilvy’s latest campaign wants to eliminate hair bias

News

Ogilvy’s latest campaign wants to eliminate hair bias

The advertising agency partnered with World Afro Day to empower and transform the experience of women with afro hair.
Beauty : Culture : Inclusivity
Thought-starter: Who are Generation Sensible?

News

Thought-starter: Who are Generation Sensible?

They hate hangovers and sidestep sugar, but are today's youth really living clean, teetotal lives? Amplify brand director Krupali Cescau delves int...
Youth
Uber wants to drive the future of bike-sharing

News

Uber wants to drive the future of bike-sharing

The ride-sharing platform has announced plans to shift its focus from cars to electric bikes and scooters for shorter journeys in cities.
The Sharing Economy : Auto : Uber
The New York Public Library debuts Insta-story novels

News

The New York Public Library debuts Insta-story novels

In collaboration with creative agency Mother, The New York Public Library has launched celebrated novels in the form of Instagram stories.
Media : Literature : Social Media
Hello.me addresses the side-effects of birth control

News

Hello.me addresses the side-effects of birth control

Women’s health start-up Hello.me has launched its first product, a supplement designed to replenish the essential nutrients depleted by taking the ...
Health : Wellness : Hormones
In-store assistants now offer digital advice at Saks Fifth Avenue

News

In-store assistants now offer digital advice at Saks Fifth Avenue

US – The fashion department store retailer has employed 170 digital advisers to fulfil customers’ specific styling needs.
Fashion : Retail : Digital
An energy drink powered by matcha

News

An energy drink powered by matcha

New York – MatchaBar has released the first sparkling matcha energy drink in a bid to disrupt the market.
Drinks : Energy Drink : Health
Thought-starter: Can AI drive more mindful fashion purchases?

News

Thought-starter: Can AI drive more mindful fashion purchases?

Hasna Kourda, co-founder of the Save Your Wardrobe app, explains why digitising our wardrobes will help to streamline our consumption of fashion.
Fashion : Technology : Culture
Brand Innovation Debrief: Sephora

Big Ideas

Brand Innovation Debrief: Sephora

With the opening of its largest flagship store in Manhattan in 2017 and a host of new initiatives, Sephora shows how to get beauty retail right.
Beauty : Retail : Youth
Future Forecast: Health & Wellness in 2018

News

Future Forecast: Health & Wellness in 2018

Inclusivity will trump privilege, with widespread wellness communities becoming deeply embedded into the fabric of cities.
Health : Wellness : Fitness
Trump fuels change in Hispanic spending

Big Ideas

Trump fuels change in Hispanic spending

US ­– The presidential stance on immigration has led to a reluctance to spend among Hispanic consumers.
Finance : Retail : Food
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