LS:N Global

Big Ideas

The most Insight-ful Sport & Leisure stories of 2009

China : Golf : Shenzhen

Daily Signals

Beauty brand elf champions individuality in new campaign

Generation Z are known to be individualistic, and elf got the memo. In a creative campaign, the brand invites viewers to re-imagine the acronym.

Beauty : Advertising & Branding : Youth

Daily Signals

Irn-Bru revives Made in Scotland from Girders slogan

Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.

Food And Drink : Brand Humour : Advertising

Daily Signals

Watch reseller Subdial rebrands to appeal to next-gen collectors

Luxury watch reseller Subdial has collaborated with London-based branding agency Nalla to create a new, youthful identity for the brand, appealing ...

Luxury : Advertising & Branding : Design

Daily Signals

The Glenlivet alerts on AI's toxic masculinity biases in latest ad

The Glenlivet single malt scotch whisky turned to artificial intelligence (AI) to produce a commercial script for its June 2023 campaign celebratin...

Technology : Advertising & Branding : Food & Drink

Micro Trends

Innovation Debrief 2025: Mischief Marketing

Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are leaning into ‘doing the wrong thing’ to sho...

Advertising & Branding : Food & Drink : Pop-culture & Media

Daily Signals

New Symprove campaign highlights bad health fads

Gut health brand Symprove has launched an advertising campaign that pokes fun at the glut of gut health fads that emerge at the start of each new y...

Health And Wellness : Advertising & Branding : IBS

Viewpoints

Chris Hatherill : Exploring science from a creative standpoint

Super/Collider founder Chris Hatherill talks about exploring science from a creative standpoint.

Science : Chris Hatherill : Super/Collider

Daily Signals

Louis XIII cognac celebrates unhurried craft

Cognac company Louis XIII is travelling back to the origin of the earth with its latest campaign, Believe in Time.

Luxury : Advertising & Branding : Food & Drink

Daily Signals

Youth appeal: The way to make content shareable

London – At our Future of Media Network evening, held at The Future Laboratory HQ last week, LS:N Global senior journalist Peter Firth spoke to Joe...

Anarconomy Decade : Don't Panic : Joe Wade

Daily Signals

Join hands: Sonic performance for Co-commerce Revolution

Art : Consumer Attitudes Audit : Performers

Daily Signals

Petfolk is redefining veterinary care services for modern pet parents

The pet economy is booming with ownership rates rocketing over the past decade. While product categories have been keeping up with the momentum, th...

Design : Advertising & Branding : Society

Daily Signals

Olive oil is the not-so-secret ingredient in the Dry Guys Martini

Olive oil and sparkling water are the unlikely ingredient pairing introduced in the collaboration between Aura Bora and Graza.

Food & Drink : Society : Advertising & Branding

Daily Signals

Stat: Global unease about space exploration persists

While many brands are gearing up for an expected boom in space tourism and innovation, global consumers have expressed concern about our intergalac...

Technology : Advertising & Branding : Society

Big Ideas

Ad-vocation

Global – Many of the world’s most influential brand names have joined together to ensure a higher standard of online advertising.

Adblocking : The Coalition For Better Ads : Symbiotic Branding

Daily Signals

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.

SPF : Advertising & Branding : Alcohol

Daily Signals

Seen Studios celebrates Nike Air Max Day with car boot sale

Nike AirMax Day is held annually on 26 March, a tradition going back to 2014. And for 2024's edition the brand turned to London-based Seen Studios ...

Advertising & Branding : Fashion : Sports & Leisure

Daily Signals

Retail blend: Uniqlo and Bic Camera join forces

Interior : Shinjuku : Co-branding

Daily Signals

Smoking Kills becomes Loneliness Kills in new campaign

Smoking kills, and so does loneliness. A campaign by creative consultancy Revolt is taking cues from anti-tobacco messaging to raise awareness of t...

Advertising & Branding : Society : Health & Wellness

Daily Signals

Woodland Trust rebrands to expand its appeal

The Woodland Trust has been rebranded by creative agency Creature London.

Advertising & Branding : Sustainability : Design

Daily Signals

A gin brand infused with graphic activism

In response to the recent wave of anti-protest bills passed in the US, women-owned distillery Republic Restoratives is releasing a gin that borrows...

Food & Drink : Society : Advertisting & Branding

Daily Signals

Columbia Sportswear champions Saudi Arabia’s outfluencers

In its latest campaign, the outdoor brand changes the role of social media influencers, getting them out of their bedrooms and into the great outdo...

Travel & Hospitality : Advertising & Branding : Retail

Daily Signals

Stat: Young adults use audio to escape visual stimuli

Having grown up surrounded by visual media and culture, Generation Z and Millennials are turning to sound for comfort, according to a new study by ...

Media : Entertainment : Audio

Micro Trends

Muffragettes

Feminism : Re-branding : Women

Viewpoints

Yassified Marketing

Appropriated by all corners of the internet, African American Vernacular English could simultaneously sell authenticity and empower Black women.

Advertising & Branding : Media And Entertainment : Society

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