'Branding'

Breathing space: Ikea ad puts the record straight

News

Breathing space: Ikea ad puts the record straight

International – Swedish super-brand Ikea has created a series of advertisements featuring the stories of individuals to promote its product range.
Furniture : Transmedia Futures : Transmedia
Of sound mind: Music video made in MRI scanner

News

Of sound mind: Music video made in MRI scanner

London – Film director Adam Powell has created a music video for musician Sivu’s track Better Man Than He using an MRI scanner at St Bartholomew’s ...
Music : Sivu : Imaging
Mail-out: Memory game spreads Christmas cheer

News

Mail-out: Memory game spreads Christmas cheer

Mail-out: Memory game spreads Christmas cheer
Sweden : The Parcel Memory : Swedish Post
Vested interest: Pizza reward for energy-savers

News

Vested interest: Pizza reward for energy-savers

Vested interest: Pizza reward for energy-savers
Green : Copenhagen : Energy
Alternate universe: Google launches Ingress game

News

Alternate universe: Google launches Ingress game

Alternate universe: Google launches Ingress game
Google : Ingress : Foursquare
Scroll on: New tricks for Adidas snowboard site

News

Scroll on: New tricks for Adidas snowboard site

Scroll on: New tricks for Adidas snowboard site
Microsites+ : Body Temples : Snowboarding
Charlie Crook : Micro-recycling

Viewpoints

Charlie Crook : Micro-recycling

Future Industries co-founder Charlie Crook talks micro-recycling. 
Micro-Recycling : Recycle : Home Factory
Symbiotic Architecture

Micro Trends

Symbiotic Architecture

A group of architects and designers are adopting the principles of Symbiotic Branding and translating them to the built environment.
Symbiosis : Building : Environment
Drive-through dining: Mercedes uses food artists

News

Drive-through dining: Mercedes uses food artists

Drive-through dining: Mercedes uses food artists
Food : Sam Bompas : Fast-food
Magazine targets Chinese tourists in France

Big Ideas

Magazine targets Chinese tourists in France

Magazine targets Chinese tourists in France
Vogue : France : Chinese
Diners rewarded for turning off their phones

Big Ideas

Diners rewarded for turning off their phones

Diners rewarded for turning off their phones
Restaurant : Mobile : Off
Sales magnet: The smart new way to order water

News

Sales magnet: The smart new way to order water

Sales magnet: The smart new way to order water
Advertising : Delivery : Retail Futures
Dream job: Putting mobile users in the picture

News

Dream job: Putting mobile users in the picture

Dream job: Putting mobile users in the picture
Advertising : Artisan : Phone
Sun beam: QR codes cast a shadow to boost sales

News

Sun beam: QR codes cast a shadow to boost sales

Sun beam: QR codes cast a shadow to boost sales
Interactive : Shadow : Lunchtime
Tumblr tutorial: Sincerity key to social media

News

Tumblr tutorial: Sincerity key to social media

Tumblr tutorial: Sincerity key to social media
Youth Network Evening : Jamie Ryan Dee : Tumblr
A step up: Nike makes great strides at Boxpark

News

A step up: Nike makes great strides at Boxpark

A step up: Nike makes great strides at Boxpark
Self Quants : Beyond Retail : Body Temples
Return of the GIF

Micro Trends

Return of the GIF

Return of the GIF
GIF : Video Sharing : Marketing
Village people: Events service comes to town

News

Village people: Events service comes to town

Village people: Events service comes to town
Convivality Culture : New Sublimity Travel : Rental
Ten Ten: A decade of key trends and insights

News

Ten Ten: A decade of key trends and insights

Ten Ten: A decade of key trends and insights
LS:N Global : The Future Laboratory : Film
By George: Lego goes virtual with Travel & Hospitality log app

News

By George: Lego goes virtual with Travel & Hospitality log app

By George: Lego goes virtual with Travel & Hospitality log app
Gaming : Virtual World : Generation I
The Filter Bubble

Micro Trends

The Filter Bubble

Brands are streamlining their services based on users’ personal information. Recommendation engine Hunch.com, for example, links to users’ social m...
PIE : Data : Privacy
Sean Pillot de Chenecey : Understanding the Just Nots

Viewpoints

Sean Pillot de Chenecey : Understanding the Just Nots

Trends analyst Sean Pillot de Chenecey talks about understanding the Just Nots. 
Working Class : Sean Pillot De Chenecey : Squeezed Middle
Tweetwalkers: Burberry in step with technology

News

Tweetwalkers: Burberry in step with technology

Tweetwalkers: Burberry in step with technology
Heritage : Digital Runway : Tweetwalk
HSBC sees the value of branching out in China

Big Ideas

HSBC sees the value of branching out in China

HSBC sees the value of branching out in China
Banking : Banks : BRICs
Retailers are old hands at targeting elderly

Big Ideas

Retailers are old hands at targeting elderly

Retailers are old hands at targeting elderly
Coffee : Marketing : Grey Affluents
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