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Micro Trends
Momentary Make-up
Brands are packaging up bold beauty looks in convenient applications, allowing for rapid changes in identity without commitment or expertise.
Beauty
:
Cosmetics
:
Wellness
Viewpoints
So Far, So What, Sephora?
PR and brand-building expert Jo Jones on why the long-awaited and anticipated relaunch of Sephora in the UK created a polite hum not a big buzz.
Beauty
:
Retail
:
Wellness
Daily Signals
Preview: Culinary Diplomacy
Global – In the age of New Bricolage Living, brands are using Culinary Diplomacy to forge close relationships with consumers.
New Bricolage Living
:
Globalisation
:
Soft Power
Viewpoints
The case for Brandalism: Trading blows in public
Taco Bell and McDonald’s provide a study in Brandalism.
McDonalds
:
Taco Bell
:
Fast Food
Daily Signals
International relations: Paris retailer is given a Japanese makeover
Paris – French department store Le Bon Marché hosts Japanese retailer Beams as part of its Tokyo-inspired takeover.
Exposition Le Japon Rive Gauche
:
Le Bon Marché
:
Beams
Daily Signals
Room service: A new portable hotel and office
Switzerland – Artist Roberto de Luca and designer Antonio Scarponi have created a portable office and hotel room for Swiss designers Daskonzept.
Switzerland
:
Roberto De Luca
:
Antonio Scarponi
Daily Signals
Foresight Friday: Dan Hastings, deputy foresight editor
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion
:
Luxury
:
Pop Culture & Media
Daily Signals
Twisted fantasy
New York – Celebrating its latest collaboration, beauty brand NAR's new film draws on the darker side of beauty.
NARS
:
Steven Klein
:
Cosmetics
Daily Signals
Preview: Seasonless Style
Global – In this week’s microtrend, we preview the fashion labels creating seasonless and durable collections.
Seasonless
:
Bowndling
:
Faye Toodgood
Daily Signals
Life in the machine: Rapha gets a kick-start
Life in the machine: Rapha gets a kick-start
London
:
Laura Bower
:
Rocket Espresso Milano
Daily Signals
Rich tapestry: A modern twist on mythology
Rich tapestry: A modern twist on mythology
Craft
:
Flemish
:
Tapestry
Daily Signals
Blood bags
Bangkok – PETA Asia’s latest campaign shocked luxury shoppers by revealing the gruesome reality behind the supply of exotic leather goods.
Peta
:
Ogilvy & Mather
:
Bangkok
Daily Signals
Travel essentials
Vancouver – Retailer Kit and Ace is opening pop-up stores in luxury hotels in seven major cities around the world.
Kit And Ace
:
The Carry-on
:
Travel Guide
Daily Signals
Freeze frame
London – Design consultancy The Liminal Space has hatched Timeless, a fictitious beauty brand for women who want to freeze their eggs.
Timeless
:
The Liminal Space
:
Egg Freezing
Daily Signals
Preview: i29
In this week’s Portfolio, we profile Amsterdam-based interior architecture studio i29.
I29
:
Interior Architecture
:
Spatial Design
Micro Trends
Lo-hi Retail: update
Mass-market fast fashion retailers are moving into premium high street territory as they attempt to plug into the value-driven, but aspirational de...
Value
:
Masstige
:
Collaboration
Daily Signals
GoodPop launches hydration focused popsicle line
GoodPop has introduced its new range of frozen hydrating juice lollies, aiming to offer a healthier alternative to classic freezer pops.
Food
:
Drink
:
Health
Daily Signals
Stat: Pinterest predicts 2024 will be all about racquet culture
Pinterest, with its 482m monthly users, unveiled the anticipated trends for 2024 across beauty, fashion and more in a report in December 2023.
Sports
:
Design
:
Fashion
Daily Signals
Assouline publishes travel guide to the metaverse
Luxury publisher Assouline, known for its hand-bound guides to art and culture, has published Metaverse Dream, a travel guide to the future.
Technology
:
Media & Entertainment
:
Design
Daily Signals
5G-powered club nights unite remote ravers
The speed of 5G to create seamless entertainment experiences is being put to the test by mobile provider EE, which is hosting a series of club nigh...
Media & Enterrainment
:
Technology
:
Nightclub
Daily Signals
Iceland encourages tourists to ditch sweatpants
Icelandic tourism site Visit Iceland is encouraging global tourists to emerge from lockdown lifestyles in a campaign centring on the switch from sw...
Travel
:
Travel & Hospitality
:
Tourism
Daily Signals
A smartphone for WFH futures
Electronics company OPPO has unveiled its latest smartphone concept, the X 2021, featuring an expandable screen that turns the device into a tablet.
Technology
:
Media And Entertainment
:
Smartphone
Daily Signals
Thought-starter: Is Christianity seeing a resurgence among the youth?
Foresight writer Holly Friend explores how the aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more...
Youth
:
Religion
:
Culture
Big Ideas
Facebook and Twitter launch click-to-buy initiatives
The two social media giants are racing to expand their capacity as commerce brokers.
Twitter
:
Facebook
:
American Express
Big Ideas
Omni-channel and agility top retail strategies
Omni-channel and agility top retail strategies
InterBrand
:
Best Retail Brands
:
Omnichannel
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