'Branding'

Whatever Next? Retailer to open out of town

Big Ideas

Whatever Next? Retailer to open out of town

Whatever Next? Retailer to open out of town
Next : Big-box : Stores
It ain't where you're at, if you're Hispanic American

Big Ideas

It ain't where you're at, if you're Hispanic American

It ain’t where you’re at, if you’re Hispanic American
Spanish : South America : Minority
Food brand pays bloggers to cover product range

Big Ideas

Food brand pays bloggers to cover product range

Food brand pays bloggers to cover product range
Kraft : Velveeta : Social Media
New Normal consumers and new brand landscapes emerge

Big Ideas

New Normal consumers and new brand landscapes emerge

New Normal consumers and new brand landscapes emerge
Urban : Engagemen : Peugot Person
Coffee republic: Starbucks tunes into local tastes

Daily Signals

Coffee republic: Starbucks tunes into local tastes

Coffee republic: Starbucks tunes into local tastes
Starbucks : Local : Community
Fired up: Makkum designs that make cents

Daily Signals

Fired up: Makkum designs that make cents

Fired up: Makkum designs that make cents
Heritage Brands : Engaging Wih Design : Ceramics
Global Luxury Market: Part 1

Markets

Global Luxury Market: Part 1

The sector is re-envisaging and redefining what luxury will mean in the 21st century.
Global Luxury : Market Overview : New Luxury Millennials
Luxury States: New Codes of Luxury 2024–2025

Macro Trends

Luxury States: New Codes of Luxury 2024–2025

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set ...
Luxury : Travel & Hospitality : Fashion
Inclusive exclusivity is the new retail experience

Viewpoints

Inclusive exclusivity is the new retail experience

With retail experiences limited by the pandemic, brands are driving desire by creating secretive spaces for those in the know.
Retail : Fashion : Marketing
Are today’s youth transforming into Generation Sensible?

Viewpoints

Are today’s youth transforming into Generation Sensible?

They hate hangovers and avoid sugar, but are today’s youth really living clean, teetotal lives? Amplify brand director Krupali Cescau delves into r...
Food : Drinks : Youth
Veritas Media

Micro Trends

Veritas Media

With the rise of fake news, post-truth politics and alternative facts, consumers are hungry for media content they can trust.
Civic Brands : Media : Fake News
Neutral Beauty

Micro Trends

Neutral Beauty

The beauty industry is reflecting a shift in mindset with products that present a neutral aesthetic.
Neutral Culture : Fragrance : Makeup
Bad Taste, Merch and Fakes

Viewpoints

Bad Taste, Merch and Fakes

Why a new tribe of style-forward consumers is seeking out bootleg clothing.
Bad Taste : Anti-materialism : Anti-Authenticity
Summer prints dominate menswear at Pitti Uomo

Big Ideas

Summer prints dominate menswear at Pitti Uomo

Summer prints dominate menswear at Pitti Uomo
Pitti Imagine Uomo : Camoshita : Prints
The brands redefining sex care as a beauty category

Big Ideas

The brands redefining sex care as a beauty category

With the global sexual wellness market set to grow to more than £23.3bn ($29.4bn, €25.8bn) by 2019, according to Statista, the beauty industry is t...
Beauty : Health & Wellness : Packaging
Untrade Shows

Micro Trends

Untrade Shows

It began with bloggers at fashion week. Once accessible only to buyers and media, trade shows and industry events are becoming more consumer-facing.
Trade Shows : B2B : Direct To Consumer
Budget Luxe

Micro Trends

Budget Luxe

A crop of fresh retailers is springing up online, promising to deliver affordable luxury by cutting out the middle men. But why now?
Affordable : Price : Cost
Singapore: The Gateway to Asia-Pacific

Big Ideas

Singapore: The Gateway to Asia-Pacific

While Singapore may be small, it can pack a huge punch for brands looking to expand in the Asia-Pacific region
Singapore : APAC Luxury : Retail
Milan Review: Part 2

Big Ideas

Milan Review: Part 2

In the second part of the Milan furniture fair review, LS:N Global reports on the key exhibits shown at the major galleries, districts and satellit...
Design : Salone Satellite : Wallpaper Magazine
Future Five 2026: Cost of Living Crisis

Micro Trends

Future Five 2026: Cost of Living Crisis

We consider how, as the cost of living crisis blends into the age of enshittification, digitally empowered consumers are taking more agency over th...
Finance : Cost Of Living Crisis : Society
Regenerative Luxury Jewels

Micro Trends

Regenerative Luxury Jewels

Thanks to advances in materials and manufacturing, the jewellery industry is entering a new era of sustainability.
Luxury : Sustainability : Fashion
Hype Beauty

Micro Trends

Hype Beauty

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...
Beauty : Retail : Fashion
These brands are future-proofing dadvertising

Big Ideas

These brands are future-proofing dadvertising

With the Advertising Standards Authority’s new guidelines on gender stereotyping coming into play, advertisers are refreshing not only how they rep...
Dadvertising : Advertising : New Masculinity
No-bar bars

Micro Trends

No-bar bars

While the branded back bar will never fully disappear, recent openings are experimenting with interiors that put less focus on the bottles, and mor...
Drink : Alcohol : Bars
Cannes Lions International Festival of Creativity 2016: Part 2

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.
Advertising : Creativity : Digital
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