'Branding'

Nike launches Dot Swoosh Web3 community platform

Daily Signals

Nike launches Dot Swoosh Web3 community platform

Dot Swoosh is Nike’s latest venture into Web3, a platform dedicated to fostering ties among the brand’s digital community.
Sports & Leisure : Technology : Media & Entertainment
NFT keys unlock access to NYFW

Daily Signals

NFT keys unlock access to NYFW

Buy-now, pay-later provider Afterpay is partnering with New York Fashion Week to transform access to the event using non-fungible tokens (NFTs).
Fashion : Technology : Luxury
A tourist destination that’s also a furniture factory

Daily Signals

A tourist destination that’s also a furniture factory

Nestled in the depths of the Magnor forest, The Plus is furniture company Vestre’s latest manufacturing facility.
Design : Sustainability : Society
Five Ways Retail can Maximise the Metaverse

Big Ideas

Five Ways Retail can Maximise the Metaverse

The buzz around virtual worlds isn’t waning. For retailers, it’s providing space for novel marketing, brand education and alternative investments.
Retail : Media And Entertainment : Technology
Frank Ocean’s luxury brand embodies cultural clout

Daily Signals

Frank Ocean’s luxury brand embodies cultural clout

The musician is showcasing the power of hip hop to influence the wider cultural sector through the launch of a luxury company called Homer.
Luxury : Fashion : Accessories
Five luxury brands exploring longevity marketing

Big Ideas

Five luxury brands exploring longevity marketing

Global luxury brands are exploring slower, lifestyle-led forms of marketing to stand out from the transient and homogenised nature of social media.
Luxury : Media : Marketing
A serum to boost the skin’s microbiome

Daily Signals

A serum to boost the skin’s microbiome

Ellis Day Skin Science is a skincare brand harnessing the power of micro-organisms with its debut product, Wild Resilience Active Phage Serum.
Beauty : Health And Wellness : Skincare
Voyage Apparel

Micro Trends

Voyage Apparel

Clothing and accessories brands are catering for Liberated Luxurians with new collections and services for ever-more peripatetic affluent c...
Luxury : Fashion : Travel
Cannes Lions 2019: Nike church re-ignites belief in the next generation

Daily Signals

Cannes Lions 2019: Nike church re-ignites belief in the next generation

Nike took home the Cannes Lions Industry Craft Grand Prix for transforming a former church into a sports centre.
Youth : Leisure : Sport
This sneaker is 100% biodegradable

Daily Signals

This sneaker is 100% biodegradable

Native Shoes has launched a sneaker made entirely from plant-based compostable materials.
Fashion : Sustainability : Materials
Nendo brings minimalism to Kuwait coffee shop

Daily Signals

Nendo brings minimalism to Kuwait coffee shop

% Arabica aims to bring a social coffee shop experience to the Middle East.
Drinks : Interiors : Coffee
The PANGAIA collective goes all in on ethical fashion

Daily Signals

The PANGAIA collective goes all in on ethical fashion

The collective and fashion brand aims to create a global open-source platform for the latest eco-solutions.
Fashion : Sustainability : Retail
Heist is disrupting the shapewear market

Daily Signals

Heist is disrupting the shapewear market

Heist, a brand known for its inclusive range of hosiery, is using performance technology to make shapewear that women actually want to wear.
Fashion : Beauty : Technology
LDF 2018: Exploring guilt-free consumption

Daily Signals

LDF 2018: Exploring guilt-free consumption

London – For the duration of London Design Festival, futures studio FranklinTill will be exploring the complexities of navigating sustainable desig...
Design : Material : Whole-systems Thinking
Volvo announces its move to electric

Big Ideas

Volvo announces its move to electric

Global – All of the car manufacturer’s vehicles will be fully electric or hybrid from 2019.
Auto : Sustainability : Technology
Food bank use in the UK is on the rise

Big Ideas

Food bank use in the UK is on the rise

UK – A new study by Oxford University warns of mounting poverty due to welfare changes.
Food : Finance : Culture
Google develops a new virtual reality ad format

Big Ideas

Google develops a new virtual reality ad format

US – The concept was created by Area 120, Google’s internal workshop for the development of experimental ideas.
Advertising : Digital : Technology
 How can smaller brands enter the home assistant market?

Daily Signals

How can smaller brands enter the home assistant market?

Global – As such devices become more common, brands are exploring ways to reach new markets and demographics.
Technology : Digital : Advertising
Amazon patents method to prevent price checking

Big Ideas

Amazon patents method to prevent price checking

US – The retailer is considering ways to stop shoppers in-store buying from a competitor.
Retail : Digital : Bricks-and-mortar
Generation Z value trust, security and digital engagement

Big Ideas

Generation Z value trust, security and digital engagement

US – They expect brands to deliver technology-led customer service experiences that are seamless, secure and entertaining.
Digital : Finance : Technology
V&A Museum launches art and design education initiative

Big Ideas

V&A Museum launches art and design education initiative

UK – DesignLab Nation was developed to support the new Design and Technology GCSE.
Design : Education : Culture
Beyond advertising

Daily Signals

Beyond advertising

Mumbai – Ad agency JWT Amsterdam has opened a law school for victims of child prostitution in partnership with the Free a Girl Movement.
J. Walter Thompson : Civic Brands : Advertising
Reebok’s Chinese mission

Daily Signals

Reebok’s Chinese mission

China – The most recent ad in Reebok’s Be More Human campaign challenges stereotypes around age and fitness.
Reebok : The Flat Age Society : China
American dreaming

Big Ideas

American dreaming

New York – Forbes has launched an American Dream Index (ADI) to determine whether President Trump is making America great again.
US : The Hollow Middle : Civic Brands
Computing diversity

Big Ideas

Computing diversity

US – Google is looking to diversify its workforce by opening a new campus for Howard University students at its headquarters.
Google : Googleplex : University
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