'Branding'

David Munczinski: Brickwork

Viewpoints

David Munczinski: Brickwork

Why retailers need more horizontal integration between physical and digital stores.
Brickwork : World Retail Congress 2016 : Omnichannel
Marriott media

Big Ideas

Marriott media

US – Marriott is as much a media business as it is a hotelier, according to David Beebe, vice-president of global creative and content marketing.
Marriott International : M Live : Native Advertising
Niccoló Barattieri di San Pietro: New luxury tastes

Viewpoints

Niccoló Barattieri di San Pietro: New luxury tastes

Luxury consumers can no longer be pigeonholed explains Niccoló Barattieri di San Pietro, CEO of London-based property developers Northacre.
Northacre : Property Development : New Luxury Consumers
Retail apps challenge

Big Ideas

Retail apps challenge

Global – A new report from Forrester Consulting reveals how retailers face a challenge in persuading consumers about the benefits of retail apps.
Forrester Consulting : Retail Apps : RetailMeNot
Framing luxury

Big Ideas

Framing luxury

London – The latest luxury report from Deloitte reveals insights into the evolving spending habits of UK luxurians. 
Deloitte : The Luxury Opportunity : Ecommerce
Beer for change

Big Ideas

Beer for change

Boulder, Colorado – To help reduce high nitrogen levels in its waste water, the city of Colorado is teaming up with a local brewer for a new filtra...
Colorado : Avery Brewing Company : Wastewater Treatment Facility
Apple's smart packaging

Big Ideas

Apple's smart packaging

California – Owners of the Apple Watch will be able to use the packaging as a wireless charging dock, according to Apple senior vice-president of ...
Apple : Jonathan Ive : Apple Watch
Cannes Lions 2014: Study shows digital divide between Millennials and Generation X

Big Ideas

Cannes Lions 2014: Study shows digital divide between Millennials and Generation X

Millennials are almost twice as likely to name themselves as early technology adopters than members of Generation X, according to a new study from ...
Cannes Lions 2014 : Mobile : Razorfish
Capturing the imagination: Gin brand puts film-makers to the test

News

Capturing the imagination: Gin brand puts film-makers to the test

New York – At this year's Tribeca Film Festival, gin brand Bombay Sapphire presented the Imagination Series 2014, a sequence of five short films ba...
Bombay Sapphire : Imagination : Film
McDonald’s serves up tv for diners

Big Ideas

McDonald’s serves up tv for diners

McDonald’s serves up tv for diners
Channelport : McDonalds : Tv
Involver gives social media users more Klout

Big Ideas

Involver gives social media users more Klout

Involver gives social media users more Klout
Twitter : Facebook : Social Networking
Luxury brands test Chinese following on Weibo

Big Ideas

Luxury brands test Chinese following on Weibo

Luxury brands test Chinese following on Weibo
China : Louis Vuitton : Elle China
All white now for Indian men as incomes rise

Big Ideas

All white now for Indian men as incomes rise

All white now for Indian men as incomes rise
India : Skin Whitening : Ernst & Young
Menswear relaxes into classic sportswear revival

Big Ideas

Menswear relaxes into classic sportswear revival

Menswear relaxes into classic sportswear revival
Menswear : Sportswear : Saks
Kids’ Snack Market

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.
Youth : Food&Drink : Indulgence
Open-door HQs

Micro Trends

Open-door HQs

Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.
Retail : Transparency : Hospitality
Air China’s gourmet in-flight food and other stories

News

Air China’s gourmet in-flight food and other stories

In today’s daily digest: Turing, Air China, Morrisons, Ikea, connecting with consumers outside of London and building around Amazon’s infrastructure.
Food : Travel : Retail
Cosmoprof Worldwide Bologna 2017: Part 1

Big Ideas

Cosmoprof Worldwide Bologna 2017: Part 1

In its 50th year, Cosmoprof launched new areas dedicated to masstige products and multicultural beauty, showing how much the exhibition has change...
Cosmoprof : Beauty : Cosmoprof 2017
Youth Marketing Strategy NYC 2016: Review

Big Ideas

Youth Marketing Strategy NYC 2016: Review

At the latest Youth Marketing Strategy (YMS) NYC show, youth culture experts spoke about the importance of experiences, authenticity and community-...
YMS NYC : Gen Viz : Anti-Authenticity
New Football

Micro Trends

New Football

Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies ...
Sport : Premier League : Journals
Automotive design drives Bentley’s residences

News

Automotive design drives Bentley’s residences

Car retailer Bentley is opening its first branded residential tower in Miami, translating automotive design into a liveable environment.
Travel : Hospitality : Mobility
Stat: Apps present purchasing barriers for shoppers

News

Stat: Apps present purchasing barriers for shoppers

The requirement to instal retail apps for transactions often represents a pain point for consumers, with many choosing to forego purchases altogether.
Stat : App : Mobile
Stat: Thai consumers opt for preventative supplements

News

Stat: Thai consumers opt for preventative supplements

According to research by Mintel, Thai shoppers are using vitamins, minerals and supplements (VMS) to meet various health concerns.
Stat : Statistic : Health And Wellness
Feets’ foot masks encourage male self-care

News

Feets’ foot masks encourage male self-care

Feets is a new brand that encourages men to take better care of their feet.
Health : Wellness : Beauty
Stat: Chinese shoppers could snub US goods on Singles’ Day

News

Stat: Chinese shoppers could snub US goods on Singles’ Day

AlixPartners’ annual Eastern Promise online survey suggests that local brands will dominate this year’s Singles’ Day, with 66% of consumers indicat...
Retail : Localism : China
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