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'branding'
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The Campaign: Lululemon’s dupe swap event
Lululemon has been one of the first brands to launch an anti-dupe campaign showing customers why pale imitations just aren’t worth it.
Fashion
:
Sustainability
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Society
News
Inside Gohar World’s whimsical first physical store
Tableware label Gohar World has opened its first physical store in New York, giving customers the opportunity to experience the brand’s eccentricit...
Retail
:
Luxury
:
Design
News
Little Spoon re-imagines a healthier Lunchables for Gen Alpha
Lunchables, the nostalgic staple food from the 1990s and early noughties, has had a makeover. Children’s food brand Little Spoon has redesigned the...
Food&Drink
:
Youth
:
Kids
News
Prada joins China’s women’s national football team as official partner
To celebrate the 2023 FIFA Women’s World Cup, Italian fashion house Prada has joined forces with China’s women’s national football team as an offic...
Fashion
:
Luxury
:
Football
News
Isamaya Beauty’s new BDSM-inspired campaign with Julia Fox
Beauty talent Isamaya Ffrench’s eponymous brand Isamaya Beauty has launched a new campaign starring actress Julia Fox and model Richie Shazam that ...
Beauty
:
Advertising
:
Fashion
News
French youth hostel Pilo redefines luxury with playful brand identity
Pilo, a new-generation youth hostel in Lyon, France, has collaborated with Parisian design studio 5.5 to create a unique brand identity that blends...
Youth
:
Travel & Hospitality
:
Design
News
Luxury watchmaker joins forces with Louvre Museum
Swiss watch brand Vacheron Constantin has unveiled its new collaboration with the Parisian art institution the Louvre that allows customers the cha...
Luxury
:
Design
:
Culture
News
Absolut unveils single-mould paper-based vodka bottles
In June 2023, spirit brand Absolut Vodka announced a commitment to more recyclable packaging, with a new bottle made from paper.
Food&Drink
:
Vodka
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Absolut Vodka
News
Magnum anti-metaverse campaign promotes pleasures of real life
Magnum, the popular Belgian ice cream brand that introduced the first premium hand-held ice cream for adults in 1989, has launched an anti-metavers...
Food & Drink
:
Technology
:
Media & Entertainment
News
Hublot reveals icy mountain clock in the Alps
Hublot and Daniel Arsham have created a striking 20-metre wide sundial in the Alps to celebrate the connection between watchmaking, art and time.
Luxury
:
Fashion
:
Design
News
Selling plant-based diets to Gen Alpha
New plant-based milk brand KiddiWinks understands that selling to Gen Alpha primarily means selling to their parents.
Youth
:
Food & Drink
:
Design
News
Stat: African nations bear the brunt of the climate crisis
The countries that are least culpable for the climate crisis are paying the highest price for its consequences.
Stat
:
Stats
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Statistic
News
Kate Moss gamifies styling as an avatar model
Signposting the future of avatar modelling in virtual realms and metaverses, fine jewellery brand Messika has turned its supermodel collaborator Ka...
Media & Entertainment
:
Technology
:
Fashion
News
Stat: Influencers make monetary gains in the metaverse
A study of social media users and influencers shows the latter are open to the potential of working with brands in metaverse realms.
Technology
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Media & Entertainment
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Retail
Webinars
Meta-tainment Futures On-demand Webinar
Watch our Meta-tainment Futures webinar to discover the digital spaces, places, tools and metaverse techniques for brands to engage audiences in 2022.
Events
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Metaverse
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Entertainment
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Alcohol-free wine Starla mimics luxury fashion
The drinks brand is positioning alcohol-free wine as a desirable and luxurious category by taking cues from the luxury fashion sector.
Food & Drink
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Luxury
:
Health & Wellness
News
Goodee is a marketplace for purpose-driven brands
Spearheaded by the designers Byron and Dexter Peart, Goodee is an e-commerce platform that combines aspirational design and ethical values.
Retail
:
Sustainability
:
Design
News
Miansai launches roadside jewellery retail
The Miami-based jewellery and accessories brand has launched a fleet of mobile retail units to reach consumers across the US.
Luxury
:
Retail
:
Jewellery
News
Hims launches a line for her
The men’s pharmaceutical brand is applying its direct-to-consumer model to the women’s health market, addressing concerns around skin, hair and sex.
Health
:
Wellness
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Beauty
News
Diesel launches spin-off Deisel and Tmall introduces China Day
Philips produces lights that invigorate workers, the Chilean government cracks down on sugary food, AT Kearney imagines the future of malls.
Fashion
:
Luxury
:
Food
News
Freitag scheme favours access over ownership
Zurich – The sustainable apparel brand has launched a new initiative that enables customers to borrow a backpack.
Retail
:
Fashion
:
Travel
News
A new Level
Barcelona – Level is a new geographically neutral budget airline.
Travel
:
Millennials
:
New Bricolage Living
Viewpoints
Simon Mottram: Rapha
The founder on creating the right company culture and the brand’s US expansion.
Rapha
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World Retail Congress
:
Retail
News
Preview: Work Zones
Global – Faced with distracting surroundings and a shortage of private spaces, employees are struggling to focus, and businesses are rethinking off...
Workplace Futures
:
Focus
:
The Focus Filter
Big Ideas
Crafting beer’s future
US – There has been a plateau in the growth of craft beer sales, according to the Brewers Association.
Beer
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Alcohol
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Heineken
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