Eindhoven – WORK.CARE.WORK is a platform that helps people balance professional work and informal care. The digital service acts as the middle man between informal care-givers who are also employed by a professional organisation and their HR department.
The socialisation of care has been in progress for many years as formal healthcare systems struggle to keep up with an ageing population. The concept of care-munities has also been accelerating, particularly during the Covid-19 pandemic, as those outside of traditional care-giving roles such as friends, neighbours and local communities looked after those in need.
While WORK.CARE.WORK is now in beta phase, the aim is to launch it imminently given these rising pressures. The system has undergone an intensive design assessment involving employers and HR personnel. The final iteration of the platform contains digestible information about informal care to ensure all parties are aware of the logistics involved, and a selection of tools to support the dialogue between the informal care-giver and employer in finding a workable balance between work and care tasks.
Care-giving support from professional employers is currently something nice to have and not considered something people need to have. With more people engaging in informal modes of care, it is essential that HR departments begin to recognise, act on and strategise for such situations.