Germany – Telecommunications company Deutsche Telekom is launching a platform to support and inspire future careers for Generation Z.
Its Project Futureproof platform is a collaboration between Gen Z contributors and skills and employability experts, featuring free-to-access digital tools to further the career paths of young people. Using vocational personality modelling, the platform connects users with potential future career options as well as helping them to uncover skills they might not have previously been aware of.
The platform comes at a time when 61% of European Gen Z feel anxious about their future job and career prospects, according to research by Deutsche Telekom. ‘Gen Z are stepping into a world of work that will have been fundamentally changed by both the Covid-19 pandemic and digital transformation,’ explains Ulrich Klenke, chief brand officer at Deutsche Telekom. ‘We believe that it is our collective responsibility to help them navigate the opportunities and challenges they face.’
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