Miami – Perrier-Jouët’s iconic packaging has famously always featured traditional Art Nouveau motifs, but for Design Miami/ 2013 the brand has taken the roots of the famous movement in a new contemporary design direction.
The champagne house has collaborated with London-based Dutch designer Simon Heijdens to create an experimental light installation, Phare No. 1–9, featuring nine mouth-blown glass vessels with liquid inside lit by internal LEDs.
The clever part is that the lights have created an internal reaction in the liquid. The effect is a cloud of pink ink spontaneously diffusing into the clear solution. ‘Art Nouveau has lost its resonance with our generation,’ says Heijdens. ‘I wanted to put it into perspective for the time it existed in. It was very much a product of industry and technological developments. In the same way, this piece uses experimental technologies to create new aesthetics.’
Tie-ups between brands and artists are littered with inauthentic connections. LS:N Global liked this thoughtful approach and the way in which a historic design movement was re-interpreted – and made relevant – for a younger audience.