Fusion brand: Taco restaurant embraces Arab roots

19 : 11 : 2013 Restaurant : Restuarnt : Taco

San Pedro Garza García, Mexico – Fusion has been a buzzword in the foodie world for a few years. But the Habibis taqueria takes it to a whole new level, with its Arab-Mexican taco restaurant in San Pedro Garza García, a town with a large Arab immigrant community.

The concept of Habibis is perfectly realised in the branding, designed by Mexican studio Anagrama. The studio used stylised Arabic calligraphy to promote the typically Mexican street fare, with paper packaging and neon colours to highlight the food’s casual nature.

‘Previously a humble taco stand, Habibis approached us with the task of creating a brand that communicated the food’s exceptional mixed background and quality, without losing its street-friendly and casual demeanour,’ explains Anagrama on its website.

Read LS:N Global’s Portfolio on Anagrama for more examples of beautiful branding designed in Mexico.

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