Personal touch: Anya Hindmarch bespoke boutique opens

London – Handcrafted items that can be embossed with the owner’s handwriting are available at the new Anya Hindmarch bespoke boutique which offers 100 made-to-measure items. Opened this week on Pont Street in Knightsbridge, the Anya Hindmarch Bespoke collection includes keyrings, wallets and travel folios which can be personalized with the owner’s name, an illustration or a message instead of the brand name.

As explored in our Alphalux trend, the need has increased for luxury brands to offer a more bespoke and artisanal solution to a wealthy consumer less interested in overt aesthetics. Anya Hindmarch is tapping into this ‘quiet’ luxury consumption, offering personalised items that appear as investable, long-term pieces.