San Francisco – Industrial designer Mirko Ihrig wants people to slow down and smell the coffee – or in the case of his latest work, Bread From Scratch – slow down and smell the bread. His project, completed as part of his MA thesis at the School of Industrial Design in Lund, Sweden, includes all the tools needed to make home-made bread.
The tools Ihrig designed include a mill to grind flour, a jar to cultivate sourdough yeast, a mixing bowl, a kneading board, a paddle for transferring loaves to the oven and the oven itself.
‘Many people don’t know where our food comes from any more,’ says Ihrig. ‘Fast foods and other processed industrial foods determine our daily lives. In this project the process of bread-baking is used as a metaphor for food production in general in order to remind us how our most basic foods are made.’
Each piece is carefully designed and shows the thoughtfulness required to make things from scratch. As consumers become more ingredient-aware, they are becoming more concerned about where their food comes from. For more on our Hyper-provenance trend, look out for our Food Futures report, coming to the shop at the end of November.