All wrapped up: Café brand identity focuses on the details

17 : 10 : 2013 Coffee : Small Batch : Athena Woman

West Stockbridge, Massachusetts – Located in an historic railway station, café No Six Depot needed a brand identity that referenced its location while embracing a modern aesthetic.

No. Six Depot by Perky Bros No. Six Depot by Perky Bros
No. Six Depot by Perky Bros No. Six Depot by Perky Bros
No. Six Depot by Perky Bros No. Six Depot by Perky Bros

Nashville design firm Perky Bros took on the task, creating a brand identity using illustration, muted pastel colours and a strong sans serif typeface throughout. Letterpressed labels and quirky drawings signal the hand-crafted local element of the small-batch coffee roaster and café, while the colour palette is sweet without being too saccharine.

With a refined aesthetic that has androgynous appeal, No Six Depot’s products are prime examples of No-gen Retail, a phenomenon of gender-neutral branding that appeals to both sexes. For more, read our Athena Woman macrotrend.

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