Whisky ceremony: Cabinet design heightens ritual

The cabinet, which is made out of ash wood and folded paper, provides a modern way to experience serving whisky. The paper is arranged much like an accordion, and protects the liquor from damaging light. It also provides a sense of ceremony when serving the whisky – pulling back the curtain to reveal the precious drink.

‘I emphasised the envelope of the cabinet to highlight what it contains by hiding it,’ Schneider tells LS:N Global. ‘This created an intimate and private atmosphere to celebrate whisky tasting [and] to welcome curiosity and discovery.’

Consumers are easily bored and are looking for new ways of experiencing food and drink. Product designers are providing a novel way for consumers to interact with products, using their tactility and appealing to their senses. To learn more, read our Hypersensoria microtrend.