Nordic line: Store rebranding is pure and simple

The result is a pared-down look with simple lines and geometric icons, creating a uniform style. The scented soap packaging features a fresh palette of snowy white, chilly grey, pine needle green and sweet salmon, while the overall aesthetic reflects the premium service offered by the store.

Consumers are increasingly seeking simple and meaningful designs, with brands turning to pared-down, uniform looks, as we reported in our Uni-Forms design direction. See our Anagrama Inspire Portfolio feature for more premium branding.