Nordic line: Store rebranding is pure and simple

19 : 06 : 2013 Simple : Nordic House : Pared Down

San Francisco – Nordic House, a dry cleaning shop in San Francisco, has stayed true to its name with a new brand identity created by design studio Anagrama based on Scandinavian design principles.

The result is a pared-down look with simple lines and geometric icons, creating a uniform style. The scented soap packaging features a fresh palette of snowy white, chilly grey, pine needle green and sweet salmon, while the overall aesthetic reflects the premium service offered by the store.

Consumers are increasingly seeking simple and meaningful designs, with brands turning to pared-down, uniform looks, as we reported in our Uni-Forms design direction. See our Anagrama Inspire Portfolio feature for more premium branding.

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