Vilnius, Lithuania – Design studio New! has created a fresh brand identity for Lithuanian restaurant Stebuklai that features a playful yet utilitarian look.
Consumers increasingly seek simple and meaningful designs, with brands turning to pared-down, uniform looks, as we reported in our Uni-Forms design direction.
Stebuklai, which means wonders, specialises in modern Baltic cuisine. The new design, interior, menus and business cards are intended to reflect this, along with a sense of playfulness and surprise to demonstrate the qualities of the food.
The result is a pared-down look for the menus and business cards, with neat lines and geometric shapes creating a uniform style. This is complemented by playful patterns and designs on postcards and on the walls, adding a sense of fun and quirkiness.
The theme of wonders is continued with the note cards on which guests are encouraged to write their own wonders. These will then be shared via the Stebuklai website.