A map for that: Zeega boosts transmedia storytelling

11 : 03 : 2013 Zeega : Austin Music Map : Documentary Storytelling

Austin – Web publishing platform Zeega is putting the power of interactive, transmedia storytelling into the hands of non-technologists, building a platform for documentary storytelling that suits the browsing and viewing habits of the social media generation.

A signature project produced in cooperation with Zeega is the Austin Music Map, an immersive, geotagged record of the full range of musical expression in the city residents call ‘the live music capital of the world’.

The site is intended not as a promotional tool for upcoming events, but as a documentary record of the city’s music scene, whether a rock show at a recognised venue or an impromptu brass band floating down local waterway Barton Creek in canoes.

‘We wanted to revolutionise the way interactive storytelling is done,’ Kara Oehler of Zeega told an audience at South by Southwest Interactive, adding that people tend to slow down and pay attention to Zeega sites. Oehler said analytics show users spend an average of five to seven minutes on interactive sites created with Zeega.

For more on how your brand can thrive in a Transmedia Future read our macrotrend.

Keep an eye on LS:N Global for more reports from South by Southwest Interactive.

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