Of sound mind: Music video made in MRI scanner

London – Film director Adam Powell has created a music video for musician Sivu’s track Better Man Than He using an MRI scanner at St Bartholomew’s Hospital.

The video features the singer performing the song as he lies in the MRI scanner, which shows the cross-section of his brain and spine, and his throat and mouth as he sings the words.

This is a great example of an interest in science bubbling over into the visual arts. For more on how your brand can benefit from this shift, book a place at our forthcoming Trend Briefing.