Gamified health: hot on the trail of breast cancer

18.10.2012 Apps : Kuala Lumpur : Lifestyle

Kuala Lumpur – Ad agency McCann Erickson has created a gaming advertisement for the National Cancer Society Malaysia, which teaches women how to check their breasts for cancer.

The app, called Hot Trail Hotshot: Prize of a Lifetime, appears in the iPad edition of female-focused lifestyle magazine Juice. The player swipes her finger across what seem to be three levels of mazes; the movements of the player’s finger through the mazes are the same as the self-checking routine for breast cancer.

This is a great way of gamifying health in an emerging market. For more on how your brand can make use of Ubiquitous Gaming Culture read our toolkit

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more