Freshly squeezed: Juice streetwear store opens in Kuala Lumpur

Kuala Lumpur – Malaysia’s capital gets a dose of high-end streetwear with the opening of Juice, a new store that demonstrates the city’s thirst for cool, limited-edition clothing and sneakers.

Cult-like streetwear brands have come a long way since their inception during the 90s, on the streets of the Harajuku district in Tokyo. These brands have now caught the imagination of youth tribes in burgeoning cultural hubs around the world.

The KL store is Juice’s second – the first is in Hong Kong – and will stock the usual array of high-end street brands, such as Head Porter, OriginalFake and CLOT. The city will be on our radar for further activity.