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Cool idea: Fashion brands in ice cream scoop

By Lindsay D’Arcy 19 : 08 : 2012 Johnny Cupcakes : Junk Food Clothing : Fashion

North America – Competing fashion brands Johnny Cupcakes and Junk Food Clothing Co have joined forces to create an ice cream-inspired t-shirt collection.

To promote this unexpected collaboration, the two brands embarked on a truck tour of America. Stopping in three key states, Johnny Cupcakes and Junk Food Clothing sold their t-shirts in playful packaging shaped like ice cream tubs, and handed out free ice creams to every customer.

This is a great example of two brands turning competition to their advantage through collaboration. For more information on Co-opetition and Symbiotic Branding, come to LS:N Global’s autumn/winter 2012 Trend Briefing. For more information email Alena or call 020 7870 1971.

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