Ready Set go: Fenix offers African energy boost

The ReadySet can be charged by bicycle, solar panels or directly from the power grid. It produces 100W of electricity at the lowest possible cost, enabling consumers in impoverished areas to power their homes. The battery also stores energy for future use, which means there is no waste.

Although initially developed for rural Africans, the product has also proved successful in the US owing to its lightweight form, iPad plugs, USB connectors and car charger features.

To find out more about consumers in Africa and other emerging markets, come to LS:N Global’s Autumn/Winter 2012 Trend Briefing. For more information email [email protected] or call 020 7870 1971.