One-Off design: Shrewsbury changes its image

Drawing inspiration from the town’s famous Tudor architecture, design studio & Smith and branding agency We All Need Words created a customisable logo that brands and local businesses can use to market their products and services.

Using the strapline ‘A Shrewsbury One-Off Since…’ businesses can insert the date their product was created to prove its authenticity.

Shrewsbury’s community-focused campaign is a great example of a town rebranding itself through graphic design. For more related ideas, read our Travel & Hospitality Futures report.