Aegis Parka by Nieuwe Heren Aegis Parka by Nieuwe Heren
Aegis Parka by Nieuwe Heren Aegis Parka by Nieuwe Heren

Breathe easy: Aegis Parka a breath of fresh air

13 : 07 : 2012 Netherlands : Intuitive Futures : Men

Utrecht, The Netherlands – In densely populated urban environments, consumers are often exposed to all kinds of pollutants. Design duo Erik De Nijs and Tim Smit, better known as fashion label Nieuwe Heren, have created a multifunctional jacket that protects the wearer from toxic fumes.

The Aegis Parka contains a sensor that detects hazardous molecules in the air. If any pollution is detected, the sensor illuminates an LED embedded in the material, prompting the wearer to put on the built-in respirator to help them breathe fresh air.

In addition, the Aegis Parka is treated with a solution that cleanses the air as the wearer walks through the city.

Although not yet in production, the Aegis Parka could be a great solution for consumers living in heavily polluted towns and cities such as Lagos and Jiangsu.

For more examples of products that respond to the user and the surrounding environment, see LS:N Global’s Intuitive Futures macrotrend.

Discover More Daily Signals
The Trend: Mood-matching Fashion

Daily Signals

The Trend: Mood-matching Fashion

Fashion discovery is evolving, guided by emotional cues and powered by generative AI. Rather than surfacing static product results, next-gen tools ...
Fashion : Retail : Search And Discovery
The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

Daily Signals

The Big Idea: Viva Tech 2025: Five Sustainable Fashion Start-ups

At VivaTech 2025, fashion-focused innovators showcased how AI can be used to tackle the industry’s sustainability challenge.
Fashion : Technology : VivaTech
The Campaign: Depop reframes second-hand fashion as secret to personal style

Daily Signals

The Campaign: Depop reframes second-hand fashion as secret to personal style

Fashion resale platform Depop (now a subsidiary of Etsy) has launched its largest US campaign to date. Created by Uncommon Creative Studio, Where T...
Fashion : Secondhand Market : Retail
The Viewpoint: Wearable Skincare

Daily Signals

The Viewpoint: Wearable Skincare

Sylva’s founder Tallulah Harlech was diagnosed with psoriasis when she was just nine years old. LS:N Global spoke to the fashion stylist and consul...
Fashion : Skincare : Wellness
The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

Daily Signals

The Space: Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Fashion : Couture : Biofabrication
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN