Marathon kit: Sportswear fit for the challenge

19.06.2012 Network Evening : Jill Hawkins : Marathon

London – Jill Hawkins, marketing manager at high-performance sportswear brand UVU, explained the ethos of the brand in relation to the new movement in sport of ultra-marathons at LS:N Global’s Sports Network Evening on 14 June.

Developed by the KTC factory in China, Hawkins explained that UVU clothing is a response to a new mindset in sport that pits mental strength against physical fitness.

‘[UVU clothing] is so high-tech, so super-performance-driven that when you wear it you don’t need to think about what you’re wearing,’ Hawkins tells LS:N Global. ‘You can run and you can concentrate on the real challenge, which is the psychological challenge not the physical challenge of completing an ultra-marathon.’

For information on forthcoming LS:N Global events, contact Alena Joyette. Visit our Seed section this week to see the other guest speakers from the Sports Network Evening in conversation with LS:N Global editor James Wallman.

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